Kids' WB!, Cartoon Network's ad sales units to combine

NEW YORK: This is an alliance that AOL Time Warner is hoping will bring two of its leading assets even closer together for the US kids buying marketplace.

The US advertising sales efforts of AOL Time Warner's Kids' WB! which claims to be the number one kids' broadcast network and the top-rated service in all television among boys, and Cartoon Network, the 24/7 animation network will be combined at the end of the broadcast season in September.

The unified Kids' WB! and Cartoon Network advertising sales group will report to executive VP ad sales and marketing Cartoon Network Kim McQuilken. McQuilken reports to president group sales and marketing Turner Entertainment Mark Lazarus.

While the sales units will be combined, programming and marketing for each network will remain independent, yet collaborative. Lazarus said, "There's no stronger combination in kids television than Kids' WB! and Cartoon Network. Combining the sales efforts of these two powerhouses will result in new growth opportunities for our marketing partners. Our customer-focussed approach will create unprecedented options for the kids television marketplace."

An official release informs that the combined strength of Kids' WB! and Cartoon Network is evident. In January 2003, the four-week combined reach of Kids' WB! and Cartoon Network in the key demographics of Kids 2-11 (72.5 per cent) and Kids 6-11 (72.2 per cent) puts the partnership head-to-head with the Nickelodeon and CBS combo.

President and COO The WB Jed Petrick said, "The sharing of programmes such as Pokémon, The Powerpuff Girls, Scooby-Doo between Kids' WB! and Cartoon Network began when Jamie Kellner moved to Atlanta, and since then we have greatly increased our collaboration. Combining the AOL Time Warner kids television sales efforts into one specialised unit was a natural progression. I would be surprised if the company's joint kids efforts end here, and I believe that the combined AOLTW kids properties are on the verge of leading this space. The WB sales head Bill Morningstar and his staff have done a terrific job growing our Kids' WB! revenue these past years."

Latest Reads
IRCTC Partners with ixigo for Hotel Bookings

Leading travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo’s wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC’s web and mobile platforms.

MAM Marketing Brands
Publicis launches AI powered tool Marcel

Publicis Groupe has unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - an AI-powered innovation that will accelerate transforming the organisation from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised...

MAM Media and Advertising AD Agencies
F&B cos reduce sugar to target health-conscious customers

MUMBAI: There’s never been a better time for fitness brands with the younger generation becoming more and more health conscious. With almost sedentary lifestyles, people are opting for healthier eating and exercise options to stay fit. Brands are ensuring their communication shows their commitment...

MAM Marketing MAM
Kundan Gold Refinery launches campaign for gold coins

MUMBAI: Gold has deep routed significance in the Indian culture, its traditions and is an integral part of religious connotations. It holds an auspicious status in Indian marriages and considered to bring blessings of Goddess Lakshmi for the bride and groom. Therefore, people are more conscious and...

MAM Marketing MAM
Twinkle Khanna joins Kohler as ambassador

MUMBAI: Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, ‘Colours by Kohler’. The campaign is meant to inspire people to bring colours in the bath space with confidence...

MAM Media and Advertising People
Piramal promotes super loans in latest campaign

MUMBAI: Piramal Housing Finance has launched a series of TVCs to promote super loans by the company. Piramal Housing Finance head of sales and marketing Mayank Jain says, “Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and...

MAM Media and Advertising Ad Campaigns
HSBC's global media business moves to Omnicom's PHD from WPP

MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu. In a press statement, HSBC said, “We have selected PHD as our preferred media planning and...

MAM Marketing MAM
Treebo appoints Nishant Gupta as head of brand & marketing

MUMBAI: Treebo Hotels, a budget hotel chain, has appointed Nishant Gupta as the head of brand and marketing. It has an inventory of 10,000 rooms and 400 hotels in over 85 cities. Gupta is a marketing professional with over 10 years of experience in brand and category building. At Treebo, he will...

MAM Media and Advertising People
IndiaMART assigns communication mandate to Happy Mcgarrybowen

Online marketplace IndiaMART that connects buyers and suppliers, has assigned its communication mandate to Happy mcgarrybowen. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories