MAM

Software helps ad, PR agencies demonstrate ROI

PITTSBURGH : H2, a leading integrated marketing and Internet solutions firm, is licensing proprietary new software designed to help advertising and public relations agencies demonstrate real return on investment (ROI) to their clients.

WebPerformer is the first tool of its kind to offer marketers and their clients a way to unite, analyse and understand all their online marketing efforts in one easy-to-read, graphical report. For the first time, search engine optimiation, e-mail marketing, web site traffic analysis and online advertising results can be viewed holistically, at the click of a mouse.

With WebPerformer, marketers can see a client's e-marketing results month-by-month and even over the year. WebPerformer's Search Engine Optimisation function shows marketers how a client's web site ranks on every major search engine, demonstrating which search terms are high ranking and where rankings could be improved. Its online advertising analysis capabilities allow marketers to see how ads have performed, by campaign, and spanning the year.

The tool's resource library and online newsletter keep marketers and their clients up on the very latest in online marketing news.And because WebPerformer is customised to reflect an agencies' brand, PR and advertising agencies can increase value and strengthen client relationships.

Clients need to know they are getting a genuine return on their online marketing dollars, quickly and clearly. They don't have time to weed through complex and often irrelevant data, or access several different analysis tools to uncover the answers they need. And that's why WebPerformer was developed. It's by marketers, for marketers and therefore clients can understand their progress instantly. Agencies and companies alike have been effectively using WebPerformer for over a year.

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Brand Factory captures the essence of Mumbai through a musical rap

MUMBAI: Fashion discount chain, Brand Factory has used the magic of music to describe the city and the spirit of ‘Mumbaikars’.

MAM Media and Advertising Ad Campaigns
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Indigo paints signs MS Dhoni as ambassador

MUMBAI: Decorative paint manufacturers, Indigo Paints, has signed MS Dhoni as brand ambassador.

MAM Marketing Brands
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Viacom18 hands Digi Osmosis digital mandate for Manto

MUMBAI: Viacom 18 Motion Pictures has partnered with Digi Osmosis for digital marketing of their upcoming movie ‘Manto’ starring Nawazuddin Siddiqui.

MAM Media and Advertising Account
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RomedyNow launches new campaign #Dadvice for Father’s Day

RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.

MAM Media and Advertising Ad Campaigns
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Procter & Gamble concludes first ‘Women Business Empowerment Program’ in India

Procter & Gamble (P&G) Indiaalong with its partner WEConnect International recently concluded the Women Business Empowerment Programin India

MAM Marketing Brands
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Mobile brands like OnePlus, Xiaomi, iVOOMi use RVCJ Media for product advocacy and brand promotion

In the recent past leading smartphone brands like OnePlus, Xiaomi, iVOOMi, and Jio Phone have hired RVCJ to leverage the digital publisher’s social media reach to strengthen and influence their brand perception, online

MAM Media and Advertising AD Agencies
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Hyundai launches #SaveMyGame campaign for football fans

MUMBAI : Hyundai Motors India is one of second largest manufacturer of cars and number one exporter. Hyundai today announced the newly launched of a unique and creative digital campaign #SaveMygame for all the football fans in allover country. The campaign will be live from 14th June to 15th June...

MAM Media and Advertising Ad Campaigns
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Ola partners with PhonePe for cab bookings

MUMBAI: Flipkart-owned UPI-based payment platform PhonePe has partnered with taxi aggregator Ola. With this tie-up, users will be able to book an Ola cab using the PhonePe app.

MAM Marketing Brands
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Ad spends to grow by 10.5% to reach Rs 624 billion in India DAN Report

MUMBAI: Advertising and digital communications group, Dentsu Aegis Network, has released it its biannual global forecasts, pointing to a more positive 2018 for Asia Pacific advertising expenditure than previously expected. 

MAM Media and Advertising AD Agencies

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