MAM

Software helps ad, PR agencies demonstrate ROI

PITTSBURGH : H2, a leading integrated marketing and Internet solutions firm, is licensing proprietary new software designed to help advertising and public relations agencies demonstrate real return on investment (ROI) to their clients.

WebPerformer is the first tool of its kind to offer marketers and their clients a way to unite, analyse and understand all their online marketing efforts in one easy-to-read, graphical report. For the first time, search engine optimiation, e-mail marketing, web site traffic analysis and online advertising results can be viewed holistically, at the click of a mouse.

With WebPerformer, marketers can see a client's e-marketing results month-by-month and even over the year. WebPerformer's Search Engine Optimisation function shows marketers how a client's web site ranks on every major search engine, demonstrating which search terms are high ranking and where rankings could be improved. Its online advertising analysis capabilities allow marketers to see how ads have performed, by campaign, and spanning the year.

The tool's resource library and online newsletter keep marketers and their clients up on the very latest in online marketing news.And because WebPerformer is customised to reflect an agencies' brand, PR and advertising agencies can increase value and strengthen client relationships.

Clients need to know they are getting a genuine return on their online marketing dollars, quickly and clearly. They don't have time to weed through complex and often irrelevant data, or access several different analysis tools to uncover the answers they need. And that's why WebPerformer was developed. It's by marketers, for marketers and therefore clients can understand their progress instantly. Agencies and companies alike have been effectively using WebPerformer for over a year.

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