Air Sahara, SCB launch cricket credit card

MUMBAI: With the cricket world cup in full gear here comes an alliance that aims at getting into the deep pockets of frequent air fliers who are crazy over the bat and ball game. Air Sahara and Standard Chartered Bank have launched the Air Sahara Standard Chartered Cricket Credit Card which promises to go beyond the boundary.

India's first Glo Card has a four year validity period for Rs. 1500 with no annual fee. Holders get a 15 per cent discount on the basic airfare on Air Sahara tickets whenever India wins. In addition there are double reward points on credit card for anything bought, the day after India wins any ODI.

Membership entitles one to three free issues of Wisden Asia Cricket Magazine. You can then save 1/3 on the news stand price by opting for an annual subscription of Rs. 240. Each approved applicant will receive a limited edition addidas T-Shirt free. You will also receive 2 discount vouchers which give you 20 per cent off on addidas goods till April. The vouchers will be redeemable on a minimum purchase of Rs. 2500.

An innovative print ad features Kapil Dev saying " I believe a single stadium can hold an entire nation." It may be recalled that a few days ago Sahara had issued a public service advertorial exhorting fans not to go overboard in case Saurav and the gang do badly at the World Cup.

Visit for further details.

Latest Reads
Why does Dairy Milk continue to remain India's favourite chocolate?

Go to any store in India and ask the person to hand you a Cadbury. You are for sure to get a bar of Dairy Milk, wrapped in purple cover, in your hand. Such has been the company’s branding that chocolate has become synonymous with Cadbury, although it is a brand with many candies.

MAM Marketing Brands
Indigo Nation awards digital mandate to Social Kinnect

MUMBAI: To build a stronger brand connect with the younger generation, and to seamlessly bridge the gap between online and offline audiences, Indigo Nation has awarded Social Kinnect the duties to manage its digital mandate.

MAM Media and Advertising Account
Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’

Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

MAM Marketing Brands
Ananda Dairy launches awareness campaign for packed paneer

Ananda, one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer.

MAM Marketing MAM
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories