| In this scheme, a cricket -bat shaped scratch card
will be given to the customer on purchase of any Videocon product.
On scratching the card, the buyer will be able to score runs which
make him eligible for gifts ranging from plasma TVs to projection
TVs, VCD players etc.
A press release quotes Videocon president PN Dhoot as saying: "For
Videocon, consumer has always been king and it has always been our
endeavor to give the very best to them. The Videocon Khel ke Dekho
offer will ensure that no one goes home empty-handed. Consumers
can win prizes galore since we are spending about Rs 900 million
for the same."
The scratch card will have the following denominations: one run,
two runs, four runs, six runs, 100 runs and match won. Depending
on the runs he scores, the consumer will stand to win a VCD/MP3
player worth Rs 3990 with every run, a VCD/MP3 player with speakers
worth Rs 4990 for two runs, a 5-in-1 player worth Rs 5990 for four
runs.
Hitting a sixer on the scratch card will have the consumer winning
a DVD player worth Rs 9990. A projection TV worth Rs 1,50,000 will
be given the consumer who score 100 runs. The ultimate winners will
win a plasma TV worth Rs 4,00,000. Thus the consumer is guaranteed
of a VCD MP3 player worth Rs 3990, at least.
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