Anita Nayyar is new ED-North of restructured Starcom

MUMBAI: Starcom India today announced that it has completed the restructuring of its India operations. In a move to strengthen future growth in the Northern Region, MediaVest Group today has appointed Anita Nayyar as Executive Director, Starcom North, based in Delhi.

According to an official release, the media dependent had decided to restructure into Starcom North and Starcom West/South, in order to gain greater focus on the unique business opportunities in each market. The company had earlier identified North and Delhi as an upcoming key market for the agency.

The newly appointed executive director's last assignment was as vice president, media in Mudra Communications, for its Delhi office. She started her career in Media Planning and Buying in 1983 and for the last 20 years has worked for many agencies including Ogilvy & Mather, Initiative Media and Grey/Mediacom.

Nayyar's career graph includes an impressive list of brands and categories that inlcudes Samsung Electronics, LG electronics,Maruti, Daewoo, Mitsubishi, Opel, Yamaha, Enfield, Shell, Motorola, Nokia, Samsung, Siemens, BSNL, MTNL, Dabur, Revlon, Nivea, Xerox, Samsung, Domino's, Mcdonald's, Nestle, SBI, American Express,Indian Airlines,Oberoi's, Titan and Apollo.

Some of Nayyar's biggest achievements include striking the first deal on Star News Channel for Maruti and Initiative Media's World Cup deal in 1999.

See related story-

Starcom India restructure sees Ravi Kiran becoming MD, west, south

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories