MAM

Superbrands Council evaluating over 700 brands

NEW DELHI: The Brand Council, a part of Superbrands India is currently evaluating over 700 brands in the country in 95 different categories to identify the strongest among the lot and award them the Superbrands status.

The Superbrands status is internationally recognised as the Oscar in the world of Branding.

Says Superbrands India CEO Anmol Dar, "The Superbrands concept is a winner in 18 countries worldwide. The discipline of branding has matured in India today and it is time to pay tribute to exceptional brands."

Only the strongest brands will be shortlisted in this evaluation process and will be offered the opportunity to be a part of the first edition of Superbrands the book, a chronicle of India's strongest brands for this year. The first edition of the book will be dedicated to the late ad guru Shunu Sen. The council members have decided to retain his name on the Council even after his demise as he was deeply involved with the Superbrands project in India since its inception.

The brand council includes executive director (New Ventures), HLL Dalip Sehgal, CEO, J Walter Thompson Mike Khanna, group president & national creative director, O&M, Piyush Pandey, business editor CNBC and MD TV 18 Raghav Bahl.

The members, each of whom is known to have an instinctive "feel" for brands, have been given a list of product categories and brands under each. These brands are being rated on a scale of 1 to 10. To ensure unbiased results, representatives of a brand are advised not to rate the brands in that particular category and the average mean score of the rest of the brand council members is taken as theirs.

The brand council is scheduled to meet later this month to discuss the findings. Once the brand council reaches a consensus that a particular brand in a category deserves to be invited for participation in the Superbrands Book, invitations will be sent out to them. Without the approval of the Brand Council members, no brand will find place in the publication.

An official release informs that in each of the countries that Superbrands operates in, it has an independent Superbrands Council. Comprehensive research is undertaken to identify the brands in various categories and that offer the consumer significant emotional and/or physical advantages over its competitors, which (consciously or sub-consciously) customers want, recognise and are willing to pay a premium for. The Brand Council, composed typically of doyens of business, industry, advertising, marketing and media - then reviews each of these brands and pronounce judgement.

Launched in the year 1993, Superbrands is a concept developed by UK marketing guru Marcel Knobil, the founder of the Superbrands Organisation and the chairman of the Superbrands Council, UK. Over the years, Superbrands has evolved into being a recognised, independent authority and arbiter of branding - it exists to promote the discipline of branding and to pay tribute to exceptional brands. It has been tracking the branding phenomenon for the past nine years and maintains councils in 18 different countries .

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/tyamaha.jpg?itok=hkoFhcZS
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/jonty.jpg?itok=9Sup3Jl_
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/UCB.jpg?itok=8WZWVqTC
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/money.jpg?itok=7KNzWnjT
Matrimony.com bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, Matrimony.com recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/mar.jpg?itok=jNxxH45I
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/RIVERS.jpg?itok=TaXS7yhM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/team_1.jpg?itok=AN_y8HiE
The Minimalist strengthens leadership team

The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/wat_0.jpg?itok=kCLmmIa3
WATConsult bags Domino’s India’s digital media mandate

WATConsult, the digital and social media agency from Dentsu Aegis Network India, has recently won the social media mandate for Domino’s.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/main.jpg?itok=8YOhQkDh
Ad industry calls for regulatory body to monitor plagiarism

Creativity sometimes takes inspiration from past creatives but what if it is an entirely copied one? Plagiarism (or inspiration), is a never-ending burning issue in the advertising world. A little similarity can be overlooked but complete knockoffs are just astonishing.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories