MAM

India's chess federation seeks support for Commonwealth games

MUMBAI: The annual Commonwealth Chess Championships will be held in Mumbai from 19 April 2003 for a period of 10 days. More than 30 grandmasters (GMs) and 40 international masters (IMs) from over 58 countries will be participating in the contest which has a prize money of around Rs 1 million.

The Maharashtra Chess Association (MCA) will be responsible for organising the mega event. The association is looking for a total sponsorship of Rs 1.5 million for acquiring the sponsorship rights. It has approached software companies, soft drink companies and consumer durable companies.

For electronic coverage, MCA has plans to approach several sports channels. The national broadcaster Doordarshan, however, has access to the rights and the other channels can come in only if DD exercises its right of refusal.

MCA chairman RM Dongre says: "It is a great opportunity for advertisers. India has bagged the distinction of hosting the games. We are planning to set up kiosks all over the city of Mumbai to enable more people to participate. We are already talking to advertisers, sports channels and Internet companies for acquiring the rights of sponsorships."

MCA has ensured the participation of Indian chess stars such as Sasikiran who won the National 'A' championships; National 'A' second ranked teenager Harikrishna; National 'A' third ranked D Barua; and Koneru Hampi (the teenage prodigy who is ranked amongst the Top 10 in the world) in its participant list.

Dongre adds that advertisers will definitely get mileage as the national and international media will cover the event.

The MCA also has plans to ensure that the event is incorporated in the International Open in order to encourage more internationally renowned chess players to participate in the contest and win prizes. However, these players will not be allowed to vie for the Commonwealth title - contestants who are citizens of Commonwealth countries will be allowed to bid for the same.

Media experts stated that the Internet rights are a lucrative proposition because chess contests evoke a lot of interest in the online domain. Software companies such as Wipro and Infosys have associated themselves with chess contests primarily due to the intellectual nature of the game.

Sports marketing seems to be the rise and non-cricket sports are staking their claims for advertising spends!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/indigo.jpg?itok=vjuB3RII
Indigo Nation awards digital mandate to Social Kinnect

MUMBAI: To build a stronger brand connect with the younger generation, and to seamlessly bridge the gap between online and offline audiences, Indigo Nation has awarded Social Kinnect the duties to manage its digital mandate.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/hostar.jpg?itok=fwdDJrrI
Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’

Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/anada.jpg?itok=nTK_avhe
Ananda Dairy launches awareness campaign for packed paneer

Ananda, one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/post.jpg?itok=zI1i3XEW
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/cad.jpg?itok=JVTE7xPM
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/image.jpg?itok=2rcBfUiv
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/jeep.jpg?itok=xSFVsZyM
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories