Pantaloon wears passion this World Cup

MUMBAI: Keeping World Cup fervour in mind, Pantaloon has launched Passion Wear, a specially designed range of World Cup apparel and accessories. Pantaloon Retail India is the sole retail for ICC World Cup merchandise in India. These rights allow Pantaloon to use Dazzler, the ICC World Cup mascot as well as to design, manufacture, distribute and market the World Cup Cricket 2003 merchandise.



The apparel range includes Replica T-shirts (exact replica of T-shirts worn by Sachin Tendulkar, Virendra Sehwag and Saurav Ganguly and others from the Indian cricket team), Message T-shirts (having amusing anecdotes of cricket & films, one-line jokes on cricket etc.), Dazzler T-shirts (Officials Mascot of the ICC World Cup), sweatshirts, sweat pants, track pants, socks and select designs for ladies like short tops etc.

The accessories range includes bats - memorabilia, crazy balls, stress relief balls, key chains, Dazzler key chains- Flat & 3 D Caps Ties-with ICC logo. Hankies, mugs etc. also form part of Pantaloons ICC collection, which have the image of the mascot printed on them. The apparel and accessories are available at all Pantaloon Retail outlets.

Director, Pantaloon Retail India Rakesh Biyani said, “ The two things Indians are most passionate about are films and cricket. Cricket is not a game in India it is a religion hence our World Cup range is known Passion Wear. We have chosen the World Cup to launch our cricket accessories and apparels. The range caters not only to children and men but also to women.”

Pantaloon Retail (India) Limited has over 15 superstores in the country.

Latest Reads
Apple signs multi-year deal with Oprah Winfrey

MUMBAI: Decorative paint manufacturers, Indigo Paints, has signed MS Dhoni as brand ambassador. The company has inked a deal with MSD for the next several years and plans to launch the advertising campaign on television, print and digital by August. Cricketer and brand ambassador MS Dhoni says, "...

MAM Marketing Brands
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart. The emoji slider sticker on Stories, is another fun place where your...

MAM Media and Advertising Ad Campaigns
Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

MAM Marketing Brands
UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

After almost 2 months of fierce competition, UC Miss Cricket Contest, an exciting campaign from UC Browser, has come to an end, with the winner Nishi Singh featuring on a billboard at New York Times Square. The 21-year old new rising star has also received cash prize of Rs 10 lakh, while the first...

MAM Media and Advertising Ad Campaigns
Audi CEO Rupert Stadler arrested

German automobile company Audi’s CEO Rupert Stadler has been arrested on suspicion of fraud. The arrest has been made in connection with Audi’s parent company Volkswagen’s role in emissionsgate (dieselgate)

MAM Media and Advertising People
Unilever to cut ties with digital influencers

While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products. Companies tend to rely on influencers to generate a buzz around their...

MAM Marketing Brands
Anita Mookerjee joins Lodestar UM as head for South business

Media and marketing company, Lodestar UM has appointed Anita Devraj Mookerjee as the head for South India business.

MAM Media and Advertising People
Bombay Dyeing eyes 20-30% revenue from e-commerce by 2021

MUMBAI: A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and bedding company Bombay Dyeing has launched a new campaign to target the millennial consumer where they can upload an image on the company’s...

MAM Marketing Brands
Brand Factory captures the essence of Mumbai through a musical rap

MUMBAI: Fashion discount chain, Brand Factory has used the magic of music to describe the city and the spirit of ‘Mumbaikars’.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories