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MUMBAI: The day of reckoning - 17 February 2003 at 5:45 pm; the
venue- Presidential Room, Hotel President, Cuffe Parade, Mumbai;
the event- Ad Club Bombay's 'Annual Ad Review'!
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Pepsi
Co India chairman Rajeev Bakshi
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The entire Indian ad industry will wait for the expert opinion of
Pepsi chairman Rajeev Bakshi, the genius who has taken MNC giants
Pepsi and Cadbury from strength to strength.
Bakshi has been acclaimed for the way in which he turned around
Cadbury India's fortunes. Bakshi had been with Cadbury for more
than a decade. For eight years, he was designated as the VP for
marketing and sales for Cadbury India post which he was sent to
the parent company’s headquarters in London for a stint. He
returned back and was appointed as managing director of Cadbury
India.
In February 2001 Bakshi was moved to South Africa as managing director
and Matthew Cadbury, son of Cadbury Schweppes board chairman Adrian
Cadbury succeeded him in India.
The Ad Club review session on 17 February will look at the year's
(2002) work in the most objective manner possible. Bakshi will focus
on the landmarks of the year 2002. Picking out the best, pointing
out the flaws, suggesting remedies, projecting trends… it's
a soul-searching exercise for the entire industry. Over the years,
the occasion has been graced by ad greats like Alyque Padamsee,
Ivan Arthur, Gautam Rakshit, Ishan Raina, Mohammed Khan and Piyush
Pandey.
Also read
Ad Club Mumbai's
Abbies on 16 Mar; Ad Review on 17 Feb
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