MUMBAI: Beer manufacturer Kingfisher has signed on Australian speedster Brett Lee and wicketkeeper cum blazing opener Adam Gilchrist as its brand ambassadors.

Kingfisher has selectively chosen players who match their brand image, having earlier had the likes of present Indian captain Saurav Ganguly, Ajay Jadeja and the West Indian team as its brand ambassadors. The criteria for having chosen Adam and Brett remain the same as in the past – players who have a huge fan following owing to their style, class and fun loving spirit.

The latest ad campaign featuring Adam and Brett has been shot in Australia and aims to reiterate the joie de vivre that Kingfisher is known for.

According to GM Marketing, United Breweries Limited, Ramesh Vishwanathan, “Kingfisher as a brand has always stood for youthfulness, fun, freedom, flamboyance, panache and an insatiable zest for good life which has made it known as the King of good times. Adam and Brett follow a line of predecessors who have stood for just that.”