MUMBAI: As a special initiative to mark the cricket World Cup, Zee News has gone interactive by launching a two-way messaging contest via SMS for the first time.

With the launch of the "World Cup SMS contest", viewers will also get the opportunity for a two way interaction by simply sending their answers through SMS to Zee News at the nationwide code: 6363.

The contest is in the form of a simple World Cup Quiz and the winner can walk away with a pot of 1 kg gold. The contest will be on till 23 March 2003, and the viewers can SMS their answers anytime between 7:00 am to midnight.

For the mega prize of 1 kg gold, one winner will be selected by random computerized draw, from the list of correct answers across all contest days. The winner will be contacted on the phone and his/her details will be collected. The winner's name will be officially announced by 10:30 pm on 23 March 2003.

Besides this, the viewers can also win from a host of exciting prizes like a weekly bumper of four La Italia fashion gift hampers worth Rs 20,000 each. And daily five gift hampers from Donear worth Rs 4,900 each. For the weekly prizes, winner names will be officially announced by 10:30 pm on every Monday starting 17 Feb 2003 for six weeks. For the daily prizes, winner names will be officially announced by 10:30 pm on the day following the day of contest.