MAM

Students' foreheads and cars for promoting brands

LONDON: Marketers looking at new innovative approaches to spread brand awareness are letting their imagination run wild. However, their wacky strategies could be a blessing in disguise for students who get to earn money for doing the same.

The Guardian has reported that a creative marketing agency, Cunning Stunts, has started an initiative to turn students' foreheads into billboards for carrying brand messages.

Meanwhile, a second marketing firm, Comm-Motion, has offered car owners money if they allow their cars to be "wrapped" in the livery of a high-profile brand. The firm's marketing director D Lindsay Kennard has offered remuneration up to ?220 a month.

Students can earn up to ?88.20 a week for merely wearing a corporate logo on their head for a minimum of three hours each day. The brand or product message will be attached by a vegetable dye transfer and the students will be paid to leave the logos untouched.

The report also states that the "lads" magazine FHM and the youth pay-TV channel CNX, have signed up in addition to a recruitment drive for students at Oxford, Umist in Manchester, Leeds, and Roehampton in London.

"With student debt becoming such a massive issue, we thought we'd offer students maximum reward for minimum input," Cunning Stunts MD Anna Carloss, was quoted as saying in the report. "Participating brands get a unique advertising medium as well as giving something back to students." She added the students would need to be mobile so that more people could see it.

The scheme is already finding some enthusiastic takers. Oli Merrel, at Falmouth College of Arts, in Cornwall, was quoted as saying: "I don't see the difference between an advert on a billboard and one on my forehead - except I'll be earning money from it."

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