MUMBAI: TV Ad Indx has launched New BIz Discounts, a service under
which ad agencies can avail of upto 50 per cent discounts to acquire
competitive TV commercials & press ads. These discounts would be
offered to ad agencies pitching for new businesses. Typically, clients
rarely pay ad agencies to make their presentations and agencies
absorb all expenses for pitches.
TV Ad Indx claims to be the country's largest and most professional
creative monitoring service and it covers the largest number of
TV Indian channels & publications for every new ad released. It
also monitors 52 countries across the globe and provides 11 types
of services to over 600 clients and ad agencies.
The discounts offered would be higher on larger orders for digitised
ads (instead of the conventional hard copies). Agencies are encouraged
to order CD ROMs with digitised copies of TVCs in the MPEG format
(which can be played by Windows MediaPlayer). Press ads are digitised
in the JPEG format (and can be viewed in Internet Explorer or any
other web-browser software).
The service and discounts cover Indian, Pan-Asian and international
ads under 20 product groups including foods, beverages, durables,
The digitised ads are delivered with software to archive the ads.
This software dramatically improves in-house archiving systems and
creates a central warehouse for all reference ad material. It facilitates
easy and instant location of ads by brand, product, date, size,
headline, language, agency, client. Users can instantly view digitised
TVCs & press ads. The system also ensures ads once acquired are