MAM

TV Ad Indx offers 50 per cent discounts for new pitches

MUMBAI: TV Ad Indx has launched New BIz Discounts, a service under which ad agencies can avail of upto 50 per cent discounts to acquire competitive TV commercials & press ads. These discounts would be offered to ad agencies pitching for new businesses. Typically, clients rarely pay ad agencies to make their presentations and agencies absorb all expenses for pitches.

TV Ad Indx claims to be the country's largest and most professional creative monitoring service and it covers the largest number of TV Indian channels & publications for every new ad released. It also monitors 52 countries across the globe and provides 11 types of services to over 600 clients and ad agencies.

The discounts offered would be higher on larger orders for digitised ads (instead of the conventional hard copies). Agencies are encouraged to order CD ROMs with digitised copies of TVCs in the MPEG format (which can be played by Windows MediaPlayer). Press ads are digitised in the JPEG format (and can be viewed in Internet Explorer or any other web-browser software).

The service and discounts cover Indian, Pan-Asian and international ads under 20 product groups including foods, beverages, durables, telecom.

The digitised ads are delivered with software to archive the ads. This software dramatically improves in-house archiving systems and creates a central warehouse for all reference ad material. It facilitates easy and instant location of ads by brand, product, date, size, headline, language, agency, client. Users can instantly view digitised TVCs & press ads. The system also ensures ads once acquired are never misplaced.

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