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News Corp restructures advertising, marketing ops in the US

NEW YORK: News Corporation has announced the reorganisation of its integrated advertising and corporate marketing operations. Formerly comprising the company’s News Corp One division, these operations will be divided into their marketing and advertising components and more closely integrated into the operations of the company, according to an announcement made by News Corporation deputy COO Lachlan Murdoch.

Effective on an immediate basis, the company’s integrated advertising operations will become the Integrated Media arm of the Fox Entertainment Group. The division head will report jointly to Fox Networks group president and CEO Tony Vinciquerra and Fox Broadcasting company president of sales Jon Nesvig. The company’s corporate marketing operations will report to News Corp’s executive VP for content Anthea Disney who oversees the company’s multi-divisional partnerships and strategic alliances worldwide.

Meanwhile, a Reuters report indicates that News Corp is poised for a 35 per cent jump in quarterly earnings, driven by stronger television advertising and a healthy performance by its Fox film division. Analysts expect News Corp to raise its full-year earnings targets by around $100 million to close to $2 billion. The company will announce its second quarter earnings on 12 February.

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