MAM

JWT wins Xerox account

NEW DELHI: J Walter Thompson (JWT) has won the Xerox account in a closely contested pitch with FCB Ulka. The account was previously with Lowe and, more recently, with Enterprise Nexus. JWT will handle all above and below the line communications for Xerox using traditional and new communications tools.

 

 

An official release informs that Thompson Connect, a division of JWT, has simultaneously received the mandate for relationship marketing for Xerox. Besides Xerox, JWT has won several new businesses in the last two months (December 2002-January 2003). These include Cargill Purita, McDowell's Club Royal Whisky, Unicef Pulse Polio, Kroneburg Beer, MP Power Farm Project, while Thompson Connect has won the accounts of Reliance Infocom and Unilever Vending Machines.The estimated billings of these new accounts amount to over Rs 30 crore annually the release states.

Contradicting indications that 2002 was slow JWT gained high profile accounts such as Tropicana, Frito Lay, Reckitt Benckiser (Dettol, Harpic), Discovery, Delhi Metro, Singer, KFC, Tea Board and Godrej White Goods.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/Prasad-Shejale.jpg?itok=q_ku0rux
Tech, consumer behaviour, marketing create successful campaigns: Logicserve’s Prasad Shejale

Winning 50 awards in 2018 has not dented Logicserve Digital’s urge to keep progressing. The Indian media agency arm of Logicserve Group feels it still has a long way to go. In an exclusive conversation with Indiantelevision.com, Logicserve Digital co-founder and CEO Prasad Shejale outlined the...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/ashish.jpg?itok=nwmtKmIe
McCann India appoints Ashish Chakravarty as creative head

McCann India has a top level change Ashish Chakravarty has returned to McCann Worldgroup as executive director and head of creative, India. He will report to McCann Asia Pacific chairman, McCann Worldgroup India CEO and CCO Prasoon Joshi.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/ra.jpg?itok=2_RN9kG0
Racold launches #ShowerDecision campaign

Water heating solutions provider Racold has launched a new integrated marketing campaign called #ShowerDecision.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/supari.jpg?itok=EYxL10A1
Supari Studios produces new campaign for Clinique ‘We Hear You’

Digital content studio, Supari Studios, produced the latest campaign for Clinique’s Even Better range of products and is directed by Sameer Ghauri.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/brand-factory.jpg?itok=3YWNx_8I
Brand Factory launches 3rd free shopping weekend campaign

Brand Factory by Future Lifestyle Fashions has announced free shopping weekend (FSW) with a tongue in cheek humour

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/kfc.jpg?itok=S1hfBTED
KFC launches ‘Super Saver’ range

KFC India recently launched its all-new Super Saver range – a combo of KFC delicacies starting at Rs 99 with a new TVC conceptualised.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/purpose.jpg?itok=wXSSGMva
Asian consumers want brands to align with relatable social causes: Kantar

As per a report titled ‘Purpose in Asia’ from Kantar, consumers in Asia want brands to align with issues that matter to them.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/dentsu.jpg?itok=GoQkzEfV
Dentsu Impact, We Are Water Foundation promote #CloseOpenDefecation

To mark World Toilet Day, Dentsu Impact, the creative agency from Dentsu Aegis Network, joined hands with We Are Water Foundation, CSR wing of Roca Bathroom Products Pvt Ltd and launched a social experiment ‘#CloseOpenDefecation’ at Sector 29—Gurugram, Haryana.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/Karnik.jpg?itok=2YOLquvl
Pet Tales with MediaCom senior business director Ketan R Karnik

Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some quality time with our little furry friends. Executives that have a stressful and strenuous job love to spend some quality time with their...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories