Saatchi & Saatchi wins Ad Age 'global network of 2002' award

MUMBAI: Ideas company Saatchi & Saatchi has achieved an unprecedented hat-trick of achievements for the international advertising industry, winning leading US trade publication Advertising Age's Global Agency Network of the year award for 2002, as well as topping the magazine's annual ranking of new business wins.


Saatchi & Saatchi also won Adweek's Global Agency of the Year award, in an adverse environment that the magazine admitted was "hell" for most industry operators. "In the fifth year of the Kevin Roberts era, the Saatchi CEO's organic-growth-first strategy proved a formidable hedge against recession," said the magazine's editor Jack Feuer.

Saatchi & Saatchi grew worldwide billings by $US 1.3 billion last year, representing overall growth of around 20 per cent. The agency's performance was boosted by major new assignments from long-term clients Procter & Gamble and General Mills.

The triple triumph crowns Saatchi & Saatchi's creative supremacy at the 2002 Cannes International Advertising Festival - the advertising Oscars - where its awards included Global Network of the year and Agency of the year for its London agency. Saatchi & Saatchi "found itself in a creative groove that most other shops could only envy," said Adweek's Feuer.

Roberts said that the "rewarding" results showed consistent delivery of the company's key challenges - to be in the top three of the Global New Business Table and in the top three at Cannes every year.

"The key to moving Saatchi & Saatchi to peak performance has been a focus on doing outstanding creative work for our clients. Key initiatives like Lovemarks (evolved brands which forge emotional connections with consumers) are already bearing fruit, and will continue to develop in the year ahead," Robert added.

Saatchi & Saatchi is one of the world's leading creative organisations. There are over 7,000 Saatchi & Saatchi people in 138 offices in 82 countries. Annual billings are more than US$ 7 billion. And it currently works for 60 of the world's top 100 advertisers.

Latest Reads
Balesh Sharma becomes CEO of merged Vodafone-Idea entity

Vodafone Group and Aditya Birla Group have announced the proposed new leadership team of the merger between two major telecom operators of India - Vodafone India and Idea Cellular.

MAM Media and Advertising People
Center Fruit new campaign asks consumers to make their Mood Ting Tong

Getting bored? Center Fruit now comes to the rescue by making your mood ting tong! That is the new campaign message from Perfetti Van Melle India’s leading gum brand, Center Fruit. The campaign is based on the insight that all of us have unavoidable moments of boredom in our daily life, and a...

MAM Media and Advertising Ad Campaigns
The Breitling cinema squad with Brad Pitt,Charlize Theron, Adam Driver and Daniel Wu

Breitling is pleased to announce the gifted actors who are the members of the first Breitling squads. This imaginative idea involves creating three-person groups (the squads) whose members are all recognized masters in their respective professions. Rooted in the dynamic values of Breitling –...

MAM Marketing MAM
Vivo launches V9 with Aamir Khan

MUMBAI: Handset maker Vivo, has launched Vivo V9, its first flagship smartphone in India with the brand’s new India ambassador Aamir Khan. The phone is designed for the millennials who seek the best smartphone experience.

MAM Marketing Brands
Vice India raring to break into a sprint

MUMBAI: Vice India is betting big on its creative agency Virtue Worldwide, which has helped provide solutions to brands in several markets.  Among the brands under its banner are ABInBev, Samsung, Uber, Airbnb and Google. Now, the agency within the Shane Smith, Suroosh Alvi-founded outfit is...

MAM Marketing MAM
Catch Spices rolls out new TVC with Vidya Balan

MUMBAI: Catch Spices has rolled out a new spicy TVC with its brand ambassador, Vidya Balan. Catch Salts & Spices has been on the vanguard of Indian spices, adapting tradition and adding innovation. The brand enjoys a pivotal place in Indian kitchens. Repositioned with the tagline, ‘Catch ka...

MAM Media and Advertising Ad Campaigns
Unibic launches new campaign with mascot

MUMBAI: Unibic Foods, India’s 'real' cookie production company with one of the largest cookie manufacturing cookie facilities has ramped up its ongoing UBU campaign with some innovative additions.

MAM Media and Advertising Ad Campaigns
Jockey says play hard or don't in latest campaign

MUMBAI: Leading American inner-wear, active-wear and leisure-wear brand Jockey, has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear. Athleisure includes products like tracks, hoodies, jackets, t-shirts, tanktops...

MAM Media and Advertising Ad Campaigns
Duroflex launches a unique yawn sleep song

MUMBAI: This World Sleep Day, Duroflex and Happy mcgarrybowen launched a very different product that helps aid better sleep, The Duroflex Sleep Song.  Conceptualised and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories