Creedence Communications bags Coffee Day Takeaway account

MUMBAI: Creedence Communications, Bangalore has bagged the Coffee Day Takeaway account. The decision marks the beginning of a marketing programme that aims to build the brand by vastly improving visibility and asserting its position of relevance within the consumer's lifestyle.

An official release informs that Coffee Day Takeaway is the vending division of Amalgamated Bean Coffee (ABC), India’s largest integrated coffee company. It aims to bring to the consumer the satisfaction of authentic filter coffee/tea through a network of more than 6000 vending machines installed in the four southern states and Maharashtra.

Creedence Communications MD Ram Prasad Krishnan added, “We won the account on the basis of our strategic blueprint for the brand with creatives neatly dovetailed into that overall vision. This will be a true integration account for us where our new direct marketing division, Spero, will take the baton further by putting in place a series of activation and experiential branding programs aimed at the trade as well as the end customer.”

The release adds that the appointment of Creedence Communications is a continuation of a growing trend of small-medium sized businesses/accounts being entrusted by clients in the hands of similar sized agencies. They add greater value by spending more quality time on the account and stretching the communication rupee spent.

Creedence is a young national level advertising agency whose client portfolio includes HLL Exports, Unilever Canada – Asian Business Unit, Sonata Software, ITC Apparel division and SAB Miller.

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