An official release informs that Coffee Day Takeaway is the vending
division of Amalgamated Bean Coffee (ABC), India’s largest integrated
coffee company. It aims to bring to the consumer the satisfaction
of authentic filter coffee/tea through a network of more than 6000
vending machines installed in the four southern states and Maharashtra.
Creedence Communications MD Ram Prasad Krishnan added, “We won
the account on the basis of our strategic blueprint for the brand
with creatives neatly dovetailed into that overall vision. This
will be a true integration account for us where our new direct marketing
division, Spero, will take the baton further by putting in place
a series of activation and experiential branding programs aimed
at the trade as well as the end customer.”
The release adds that the appointment of Creedence Communications
is a continuation of a growing trend of small-medium sized businesses/accounts
being entrusted by clients in the hands of similar sized agencies.
They add greater value by spending more quality time on the account
and stretching the communication rupee spent.
Creedence is a young national level advertising agency whose client
portfolio includes HLL Exports, Unilever Canada – Asian Business
Unit, Sonata Software, ITC Apparel division and SAB Miller.