CVL Srinivas to replace Bashab Sarkar as Maximize MD

NEW DELHI: Not taking much time in finding a replacement for Bashab Sarkar, Maximize India has roped in ex-Madison chief operating officer (north and south) CVL Srinivas as new managing director. Srinivas, who quit Madison in September this year, will join Maximize on 2 January, 2004. He will be based in Delhi.



“I had several options with me in the last three and a months or so. I evaluated options in media agencies, broadcasting industry and in the client side as well. I found Maximize as the most challenging assignment and decided to go ahead with it,” said Srinivas, who joined Madison in mid-1998 in Mumbai before moving to Delhi in early 1999.

Apart from finding his new assignment challenging, Srinivas feels the leadership nature of the job (or being part of Group M) and the kind of people associated with the group, too, influenced his decision.

“In terms of performance, Maximize had a great year. Apart from new clients, the system have been streamlined. It would be too early to comment on the targets but I hope to keep the momentum going,” said Srinivas.

During his stint with Madison, he added clients such as Coca Cola and Perfetti in 2000, Domino's in 2001, ABN Amro Bank, Somany group and Ozone Ayurvedics in 2002. During the same period, Madison picked up BPL, Nissin Foods and IFB appliances through its Bangalore branch.

Srinivas started his career in media in 1993 when he joined Lintas after completing his MBA from XLRI, Jamshedpur. After a year, he left Lintas for HTA, where he got an opportunity to be a part of Fulcrum and from there, he joined Madison.

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