Paris 2012 issues tender for international PR agencies

MUMBAI: Paris 2012, the organisation behind the Paris bid to host the 2012 Olympics, has launched an international tender for one or more world class Public Relations (PR) agencies.

The aim is to help support its bid in key international markets - within the International Olympic Committee (IOC) bidding rules.

The official notice of tender appeared a few days ago in the European Union (EU) Journal. It is the first time that Paris has sought international assistance on this scale. In the past it has worked exclusively with French agencies for its previous bids to host the 1992 and the 2008 Olympics.

Paris 2012 CEO Philippe Baudillon says," This is an important and progressive step for Paris 2012. We want to internationalise our bid. Therefore we are looking for the world’s best Public Relations partners to help us listen to and converse with our audiences across the globe. However everything that we plan to do will adhere to the IOC bidding rules on when and how we can use international PR."

"It is also a pre-emptive move so that we can be better prepared for the subsequent phases of the Bid process if Paris makes the IOC shortlist in May 2004," he says. Under the EU tender law, Paris 2012 can appoint their international PR agencies as early as March 2004. It is expected that the selected agencies will work very closely with Publicis. The French-owned international agency has been appointed by Paris 2012 to handle communications for the domestic market.

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