Star Plus ties up with Hindustan Times for contest

NEW DELHI: With Star Plus entering its fourth year as India's top Hindi entertainment channel, the channel is still leaving no stones unturned to keep the tempo going as far as connecting with the viewers is concerned.

The latest in this series of PR activities is the Aapke Star aapke ghar contest (the stars in your home contest) where the channel tied up with Hindustan Times and its Hindi sibling Dainik Hindustan.


The capital had some star brigade visiting the chosen 40 homes of the contest winners here. The contest, from Monday to Thursday, had questions related to the star and their serials. The viewers had to write in to the newspapers (the media partners for the event) or call Radio City with the answers.

The winning deal was to have the stars of the small screen in the winners' homes on Saturday and Sunday and getting to spend time with them.

Though the function began slightly late in the Capital, the whole team of Star's communication department ensured that the journalistic fraternity was there in full attendance to announce the winners and the subsequent visit by stars.

The telly artistes who would be visiting the rounds of the winners' homes today and tomorrow included Sangita Ghosh and Sweta Keswani of Des Mein Nikla Hoga Chand, Gurdip Kohli aka Dr Juhi of Sanjivini and Sonal Sehgal and Manav Gohil from Saara Akaash.

Star is also unleashing a media blitz to drive home the point that it is the No 1 channel. Even some competition bashing is going on.

Sample this statement, which has been culled from a three-page release issued by Star, "Recently the most spectacular Indian movie of recent times, Devdas (on SET Max) was totally crushed by Jurassic Park dubbed in Hindi on Star Plus. Jurassic Park achieved far higher viewership - 6.1 TVR as against 4.2 of Devdas."

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