Mica workshop on 'Understanding AORs'

MUMBAI: The Mudra Institute of Communications (Mica), Ahmedabad, will organise a three-day workshop 'Understanding AORs' from 11 to 13 December at Bangalore. The workshop is second in the series of advertising programmes that Mica launched in Delhi last year.

According to a company release, 'Understanding AOR' is targeted at professionals employed in media houses, advertising agencies, and media research companies.

The workshop has been designed by leading practitioners in the field of media buying, research and AORs. It aims to provide clarity in the functioning of AORs and understanding the new age media planning and buying approaches, the release explains.

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