Leo Burnett India adjudged best in Burnett brood

MUMBAI. Leo Burnett India has won the "Worldwide Agency of the Year" award at a celebration held at Chicago recently. This celebration brought together Burnetters from around the world to toast the network's most successful agencies and laud their most brilliant work.

A panel of 22 judges evaluated the work of 160 Leo Burnett offices worldwide.

To acknowledge the best of the best across the network, the jury judged each agency on its 2003 performance in the categories of creative product, new business success, reputation enhancement and overall business performance. The agency that received the highest overall score was crowned Leo Burnett Worldwide Agency of the Year. Other top performers were honoured as "Bright Star agencies (Agency of the Year finalists) and "Rising Star" agencies (agencies to watch) in each region.

Speaking on the occasion, Leo Burnett India chairman and CEO Arvind Sharma said, "Globally Leo Burnett is an great agency network with awesome reputation for quality in most of the markets it operates in. That Leo Burnett India has been given this award proves that Indian Advertising is all geared to match and surpass international advertising standards."

Earlier this year Leo Burnett India recruited a high-profile national creative director, KV Sridhar, opened a new headquarters office in Mumbai and won 83 per cent of the new business pitches it participated in, including the Indian Oil Company assignment, one of the biggest in Indian advertising history. Creatively, Leo Burnett India was one of two Indian agencies shortlisted in the TV category at Cannes and the only agency to score a finalist at D&AD. The agency's Leo Entertainment venture dedicated to film marketing also generated tremendous buzz and momentum for the agency, with clients such as Coke, P&G and MTV.

Leo Burnett Worldwide CEO Linda Wolf added, "We are delighted that the 2003 Agency of the year winner is India. We are especially proud, since this is India's first time even as a finalist in the competition. They had a stellar year of a tremendous reputation enhancement, exceptional business development performance, greatly improved creative and exceeding revenue and profit objectives."

The Leo Burnett network is split into three regions for this competition: Asia Pacific, EMEA and the Americas.

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