JWT sweeps 7 Calcutta Ad Club Awards

MUMBAI: Integrated communications agency J Walter Thompson (JWT) swept the Impact 360 degrees Advertising Awards 2003 organised and hosted by the Advertising Club Calcutta. The agency picked up the National Agency of the Year trophy as a result of its seven wins.

The haul included three Gold medals and four Silver medals. The agency won laurels for its work for brands like Berger Paints, Frito Lay, Glaxo SmithKline, Hero Honda, Pepsi, Philips and Standard Chartered Bank. The work spanned various consumer categories including consumer durables, services and FMCG.

The entries this year were shortlisted on the basis of the effect that the advertising had created on the consumer. This was done through a specially commissioned research involving consumers across the country, which leads to a score (Consumer Resonance and Impact Score-CRIS) for every entry. Presentations by teams handling the shortlisted brands/entries were then made to a panel of eminent judges and the audience at the Ad Club Calcutta conclave. The winners were chosen on the basis of the points given by the judges and the audience.

JWT operates through offices in six cities. It works with several blue-chip Indian and multinational companies including Diamond Trading, Ford India, Frito Lay, Glaxo SmithKline, Godrej, Hero Honda, Hero Cycles, Hindustan Lever, ITC, Kelloggs, Nestle, Pepsi, Philips, Reckitt Benckiser, Standard Chartered Bank and the United Breweries Group.

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