O&M Delhi ends 2003 on a satisfactory note

NEW DELHI: After producing several memorable campaigns including the Pulse Polio commercial featuring Amitabh Bachchan, one for Human Organ Procurement and Education Trust (Hope) for organ donation with communal harmony and 'You and I' Hutch campaign, and a collection of prestigious awards including Gold at Cannes, the O&M Delhi office is on verge of finishing the year on a bright note.

Apart from its work, the agency has also consistently managed to add new clients, which includes LG, Hindustan Times and empanelment with four state tourism boards this year.

Reflecting on this year's performance, O&M executive director, north India, Vibha Desai said: "We have had a good year as lot of our campaigns have done well in the marketplace. To cite examples, the pulse polio campaign featuring Amitabh Bachchan resulted in 90 per cent of the people saying that they want to go out and get their children pulse polio drops."

"Hutch campaign featuring a young boy and a dog has been a run-way success, Perfetti's Center Shock new commercial was a huge success and the brand became leader in the chewing gum segment, American Express work was noticeable, Grasim from brand health point of view is among top three in its segment… So, quite clearly, O&M Delhi office has done very well this year," added Desai.

Desai refused to comment on figures but she mentioned that this year the agency has managed "good growth" (in comparison to the previous year).

The O&M Delhi office did spring a surprise earlier this year when seven of 10 nominations at One Show came from this particular office. This was followed by Gold at Cannes for Business World direct mailer campaign and the US-based Communication Arts selecting Hope campaign for its design annual in November issue.

On the new business acquisitions, Desai said, "Recently, we have got large chunk of LG business and Hindustan Times account. We have also consolidated on tourism accounts. Earlier we had the Government of India tourism account. But this year we have been empanelled with Delhi, UP, Rajasthan and Chhattisgarh tourism boards. We have also got new business from existing clients such as Graviera from Grasim, which was being earlier handled by Contract and from Perfetti, we have got all the international work from Italy."

On the Incredible India campaign, created to promote tourism in India, Desai said: "The Indian government has taken big initiatives this year to promote India as a tourist destination internationally. The advertisements have been placed in international media, going to western countries such as the UK, the US, Germany, France and other countries. And it also proves that if we focus single-mindedly on this (tourism), it can yield results."

There was also a major change in the creative team in O&M Delhi as N Ramesh replaced V Sunil, who quit after four years to set up his own creative hot shop, as creative director. Sunil decided to move on in the last quarter of the year.

"N Ramesh has joined us as the creative director from Lowe. He has worked internationally and he worked with Ambience, Enterprise Nexus and number of agencies. He is our creative head, leading 40-odd members in creative," said Desai.

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories