JWT wins National Agency of the Year trophy at Calcutta Ad Club Awards 2003

MUMBAI: Leading integrated communications agency J Walter Thompson (JWT) took home a big haul from the Impact 360 degrees Advertising Awards 2003 organised and hosted by the Advertising Club, Calcutta.

The agency picked up the National Agency of the Year trophy as a result of its seven wins. This included three Gold medals and four Silver medals. The agency won laurels for its work for brands like Berger Paints, Frito Lay, Glaxo SmithKline, Hero Honda, Pepsi, Philips and Standard Chartered Bank.

According to a company release, the entries this year were shortlisted on the basis of the effect that the advertising had created on the consumer. This was done through a specially commissioned research involving consumers across the country, which leads to a score (Consumer Resonance and Impact Score-CRIS) for every entry. Presentations by teams handling the shortlisted brands/entries were then made to a panel of eminent judges and the audience at the Ad Club Calcutta conclave. Winners were chosen on the basis of the points given by the judges and the audience.

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