Indiantelevision.com's Media, Advertising & Marketing Watch : CNN's 'News Biz Today' gets interactive

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Indiantelevision.com's Media, Advertising & Marketing Watch

CNN's 'News Biz Today' gets interactive

Indiantelevision.com Team

(16 December 2003 3:00 pm)

MUMBAI: The regional breakfast program on CNN, News Biz Today has introduces a 'question of the day' opinion poll, last week.

Touted as first of its kind in Asia, the innovative TV poll enables viewers to participate via the web and mobile phone with CNN's news programming. Sponsored by CNN's long-time cross-platform marketing partner Nokia mobile, the polling will flag off with the CNN's News Biz Today anchors pose a question pertinent to the news of the day, each morning.

The viewers around the world can participate in the polling either by text messaging with their GSM mobile phones or get online to answer the question, says a company release.

Viewers can also register online to receive the questions on their mobile phones on a regular basis. Results of the poll will be updated throughout News Biz Today, as well as online at the 'question of the day' section, adds the release.

A three and a half hour rolling news program broadcast live from CNN's regional production center in Hong Kong, News Biz Today focuses on key stories making headlines throughout the morning. The program provides live reports from the markets around the world, gives an overview of business and financial developments and telecasts reports from CNN's correspondents on news breaking across the region.

According to CNN International Asia Pacific, senior vice president, Ian Macintosh, "CNN continues to lead the way in integrating television broadcast and new media. With this innovative interactive poll we are able to involve our audiences in our programming and get their feedback on the news issues of the day thereby adding a new interactive dimension to News Biz Today."

Says Nokia Mobile Phones Asia Pacific, director, marketing services, Pasi Jarvenpaa, "We are pleased to sponsor CNN's "Question of the Day" mobile polling service as it is very much in line with the Nokia vision for 'Life goes Mobile'. This service increases the wireless interactivity opportunities on the mobile phone for users and allows users to participate by giving their opinions and vote on matters which are pertinent to the news of the day."

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