Worldwide web weaves curiosity net around Spidey sequel

MUMBAI: Sony Pictures Entertainment is hoping that Spider-Man 2 will replicate the box office magic of the first instalment when the sequel is released in July 2004. Columbia Pictures in association with Marvel Studios have announced that the first theatrical teaser trailer for the movie will premiere online, exclusively at Yahoo! and will stream to fans around the world from today.

Fans who visit the Yahoo! front page can click on the Spider-Man banner and experience a top-quality stream of the film's teaser trailer. The trailer is set for prominent placement globally on the front pages of international Yahoo! properties in 13 countries including the US, Mexico, Canada, Brazil, the United Kingdom, Ireland, France, Spain, Italy, Germany, Japan, Australia and New Zealand.

Columbia TriStar Motion Picture Group worldwide marketing president Geoffrey Ammer was quoted in an official release saying, "This will be the first wave of our global launch for one of the most anticipated films of 2004. The worldwide demand for images and materials from Spider-Man 2 is nearly insatiable and given that such a large segment of the opening weekend audience for the first film was influenced by our interactive campaign, what better way to reward that loyalty than by sharing these exclusive images with fans around the world on the Internet. Thanks to our solid relationship with the people at Yahoo! we are taking full advantage of our capability to host this global premiere for the enjoyment of our fans worldwide."

Following its online premiere, the new trailer will air in US theatres on 17 December. The studio is targeting other action films as The Lord of the Rings: The Return of the King which some say is the best film of this year.

Last year in May Spider-Man made box office history with a record opening weekend of $114 million. The film went on to earn more than $820 million worldwide and ranks as the fifth highest grossing film in US history. The sequel will see Spider-Man confronting a new nemesis, the brilliant Otto Octavius. Played by Alfred Molina, the character has been reincarnated as the maniacal and multi-tentacled "Doc Ock." Tobey Maguire, last seen in Seabiscuit, returns to play the title character as does his girlfriend played by Kirsten Dunst. Once again Sam Raimi takes over the reins as director.

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