BPL Mobile gets Javeed Jafferi for an ad-venture

MUMBAI: While the show Groove isn't yet ready to groove on the Sahara charts, Javeed Jafferi seems to be back in the limelight with his latest venture as the new model for BPL mobile.

The funny man and versatile dancer - Jafferi will soon be grinning down from the huge billboards endorsing BPL mobiles.

Conceptualised by TBWA, the BPL campaign aims to portrays the network superiority of BPL Mobile. The ads will be visible on billboards across Mumbai from 15 December

Making, what seems to be a comeback, after the Maggi Sauce ads, Jafferi will do a Bombay Boys-ish act in the BPL commercials. Just like his essaying of the 'Mum Bhai' song, the ad has him slipping into different characters to showcase the diversity of Mumbai.

The characters he enacts range from Bhendi Bazar's 'Kadarbhai' to Colaba's 'Rustomji', to Bandra's 'Rocker dude' and finally the 'Virar ka chokra'.

Shot by ace photographer Atul Kasbekar, Jafferi's BPL mobile ad celebrates the cosmopolitan nature of Mumbai.

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