There were two semi finals, which saw eight teams
competing. Interestingly ICICI Bank was the only non-ad agency to
get there. Star and Sony got eliminated in the first round. The final
comprised seven rounds, which had interesting names such as Out Of
The Box, Undercutting, Headhunters. The last one saw prominent media
personalities such as Bharat Dhabolkar and Pradeep Guha assist the
four teams Madison, Mudra, Ogilvy and IMRS with challenging
questions.
The Out Of The Box 1 section was the most fascinating. Nine matchboxes
containing possible answers shot up on the screen. Three questions
were asked. Madison got on a roll here by choosing all the three
answers correctly and never looked back after that. One of the answers
was the fact that actor Pierce Brosnan advertises for Omega. There
was also a Radio City round, which basically needed the contestants
to identify the singer and brand. WPP’s Andre Nair asked the
questions. The incredulous look on his face when a participant mistook
the voice of Elton John for Bruce Springsteen was hilarious.
The Instant Fame round saw the participants having the identify
an ad. For instance People for Ethical Treatment of Animals put
out the caption I will never be seen dead with fur. The most brilliant
picture though was the one conceived for Heineken beer.
Another round was called 10L for 30. The compere for the evening
Derek O’Brien remarked, "The round has been given that
name because if any of these half a minute commercials air on Kyunki
Saas Bhi Kabhi Bahu Thi then it will cost the company Rs 10
lakhs."
A participant incorrectly identified the Cadillac in the in film
product placement for Matrix Reloaded as a Mercedes. Another ad
was deliberately misleading. It led participants to believe that
it was for a mobile phone when in reality an alcoholic drink was
the target.
One of the highlights of the evening was 22-year-old musical prodigy
Raghav Sachar. He can play 22 instruments and his virtuosity was
in full display last night once the competition was over. He moved
from the flute to the saxophone to the trumpet in several tunes
without skipping a beat even once. Tracks like Cultural Amalgamation
and Perfect Beat saw him doing variations on the three instruments.
A mouth organ was also introduced in the middle.
Also read:
Quizzing, partying at Ad Club event today
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