Madison triumphs at Ad Club quiz event

MUMBAI: It was an evening where the brand recall power of the advertising fraternity was put to a severe test. The Ad Club of Bombay’s MAD (marketing and advertising) quiz took place last evening at City Studio in Lower Parel (Mumbai). In the end it was a couple of media planners from Madison who stole the thunder and got their five minutes of fame.

 

 

There were two semi finals, which saw eight teams competing. Interestingly ICICI Bank was the only non-ad agency to get there. Star and Sony got eliminated in the first round. The final comprised seven rounds, which had interesting names such as Out Of The Box, Undercutting, Headhunters. The last one saw prominent media personalities such as Bharat Dhabolkar and Pradeep Guha assist the four teams Madison, Mudra, Ogilvy and IMRS with challenging

questions.

The Out Of The Box 1 section was the most fascinating. Nine matchboxes containing possible answers shot up on the screen. Three questions were asked. Madison got on a roll here by choosing all the three answers correctly and never looked back after that. One of the answers was the fact that actor Pierce Brosnan advertises for Omega. There was also a Radio City round, which basically needed the contestants to identify the singer and brand. WPP’s Andre Nair asked the questions. The incredulous look on his face when a participant mistook the voice of Elton John for Bruce Springsteen was hilarious.

The Instant Fame round saw the participants having the identify an ad. For instance People for Ethical Treatment of Animals put out the caption I will never be seen dead with fur. The most brilliant picture though was the one conceived for Heineken beer.

Another round was called 10L for 30. The compere for the evening Derek O’Brien remarked, "The round has been given that name because if any of these half a minute commercials air on Kyunki Saas Bhi Kabhi Bahu Thi then it will cost the company Rs 10 lakhs."

A participant incorrectly identified the Cadillac in the in film product placement for Matrix Reloaded as a Mercedes. Another ad was deliberately misleading. It led participants to believe that it was for a mobile phone when in reality an alcoholic drink was the target.

One of the highlights of the evening was 22-year-old musical prodigy Raghav Sachar. He can play 22 instruments and his virtuosity was in full display last night once the competition was over. He moved from the flute to the saxophone to the trumpet in several tunes without skipping a beat even once. Tracks like Cultural Amalgamation and Perfect Beat saw him doing variations on the three instruments. A mouth organ was also introduced in the middle.

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