Sports group to hold merchandising seminar

MUMBAI: Merchandising is one of the main sources of revenue for the sports industry. UK based Sports group Charles Russell has announced a seminar on the issue on 28 January. The event will discuss some of the practical and controversial issues surrounding merchandising in sport.



A well-managed brand and image development strategy supported by merchandising contracts can produce vital revenue for clubs and players. All organisations seek to benefit from the sporting allegiances of fans.

In addition, a key feature of merchandising and branding is the protection of intellectual property rights. But the relevant question is that does trade mark protection no longer apply if the mark is used only as a ‘badge of allegiance’? Also, when will contractual arrangements which maximise revenue be prohibited as a breach of competition rules?

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