Radio city 91 FM Bangalore to spread cheer this X'mas

MUMBAI: Radio City plans to put more smile on the tiny tots faces this winter. Banglore's radio station has picked up the cudgels to do some community service.

Star's radio broadcast arm is all set to bring a smile to the less privileged children of Bangalore armed with 'gift a toy, spread some joy' campaign..

Taking a cue from the spirit of Christmas, Radio City 91 FM and Akshara Foundation have joined hands to help touch a child's life by organising a gift donation drive through Radio City's "Gift A Toy, Spread Some Joy" campaign.

Radio City 91 FM through select retail partner outlets, will collect old and new toys for less privileged children in Bangalore from 11 to 21 December, says a company release. The collected toys, either old or new, swill be then given to the Akshara foundation, to be distributed to children in slums and orphanages, balwadis in Bangalore on Christmas Day.

The collections centres' in Bangalore are put up at Lifestyle - Victoria Road, Family Mart - Kanakpura Road and G K Vale outlets located at Fraser Town, M.G. Road, Gandhi Nagar, Indra Nagar, Koramangala, Jaya Nagar and Basawangudi, says the release.

Says Radio City, COO, Sumantra Dutta, "This festive season Radio City wants to bring a smile to all the less privileged children of Bangalore. Radio City would like to educate the masses about the plight of the less privileged and would like to create awareness about the same. Radio City 91 FM believes every child has the right to smile at festival times and through the 'Gift A Toy, Spread Some Joy' campaign we would like to enable less privileged children to do just that".

According to Akshara Foundation trustee Rohini Nilekani, "Radio City is a very valuable partner to the Akshara Foundation. The last 'The Right to Read' on-air campaign brought us hundreds of volunteers eager to help children learn to read. In this 'Gift a toy' campaign', so appropriate to the spirit of the season, I am sure the generosity of Bangalore listeners will make many children very happy; children who till now had just their imagination to play with. I am already smiling at the thought of their joyous faces when the toys will be in their little hands! We at Akshara are very grateful to Radio City and Bangalore City for their support."

Earlier, on the occasion of Diwali, Radio City undertook a similar activity in Mumbai, Delhi and Lucknow and collected over 14,000 toys across the three cities, which were distributed in Balwadis, orphanages and remand homes.


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