Pehla unveils raffle promotion to fillip subscriber base

MUMBAI: The Premium Asian Entertainment Pay TV bouquet in the Middle East region, Pehla has launched a region wide Raffle Campaign 'Mere Sapne Sach Karade'.

In a bid to maintain its subscriber base, the 42 channels bouquet has launched a year long mega promotion campaign offering more than 165 fabulous prizes.



Touting the tag line Pehla - Doosra Koi Nahi, the Pay TV Bouquet plans to offer an opportunity to win prizes along side the choice of quality Asian entertainment. Minus the usual gimmicks, entry coupons or scratch cards, all that the raffle competition requires is that the participants simply subscribe or renew to Pehla.

The participants, AKA the subscribers can stand a chance to win and own a two bedroom apartment in India, Pakistan or Sri Lanka- the mega draw. Beside, monthly raffle winners can win 6.5kgs of 24k gold, apart from 40 inches Plasma TV, home theatre system, Forty-four 29 inch TV sets and 110 DVD players.

Commenting on the launch of the promotion ADD-The Platform Management Company, executive vice president, network development & marketing Vinod D'Mello said: "Mere Sapne Sach Karade is a mega promotion launched for the first time in the Pay TV industry. Pehla has always believed in adding value to its subscribers and we have put together a superb mix of world-class entertainment, exciting promotions and subscriber friendly services. This promotion has something for everyone in the family. Our unrivalled Mega prize of an apartment back home is Pehla's way of paying tribute to the entire family".

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