Anti-Peta TVCs in the US reveal group's darker side

MUMBAI: A controversial new television ad campaign launched in the US a few days ago by the Center for Consumer Freedom is certain to give the publicity hounds at People for the Ethical Treatment of Animals (Peta) the sort of attention they don't actually want. The two spots feature a darker side of Peta that could shock many of the group's supporters. The Center for Consumer Freedom's ads have started airing on Rupert Murdoch's Fox News.

An official release informs that the first of two 30-second commercials features a young woman who talks about teaching her children to love and respect animals. However, she denounces Peta's support of arson and other animal-rights violence as too extreme and unacceptable.

The second spot highlights Peta's opposition to all medical research using animals. This includes efforts to find cures for leukemia, multiple sclerosis, and Aids. Peta went to extent of donating $70,000 from its tax-exempt contributions to Rodney Coronado. The convicted criminal burned down a Michigan State University research lab. Peta's president Ingrid Newkirk recently referred to Coronado as a "fine young man." The ad shows Coronado, videotaped less than a year after his parole expired, demonstrating to student activists how to build a firebomb.

The Center for Consumer Freedom is a non profit coalition supported by restaurants, food companies, and consumers, working together to promote personal responsibility and protect consumer choices.

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