International Watch Exhibition in Mumbai 18-21 September

MUMBAI: Indian consumers can get a glimpse of the latest trends in wrist watches and timepieces under a single roof. The International Watch Exhibition 2003 will be held between 18 and 21 September 2003 at Mumbai's World Trade Centre.

Watch Market Review, that claims to be India's and probably Asia's oldest horological trade magazine, will be organising the exhibition. The publishing company had organised three Swiss Watch Fairs in the early 1990s.

The International Watch Exhibition will attempt to feel the pulse of the Indian economy and understand the mindset of the Indian consumer. The organisers claim to be in advanced stage of talks with prominent Indian and MNC watch companies for enlisting their support for making the exhibition a grand success.

"This exhibition will provide industry, trade and consumers to experience first-hand an event of international standards and scale. Every aspect design, décor, ambience, presence of the who’s who in the horological industry, class of visitors, commercial negotiations makes the International Watch Exhibition 2003 a ‘must-attend’ event," says organiser and managing director of Watch Market Review Sunil Karer.

A note says that the exhibition is being held in Mumbai, which is home to 15 million people and the financial and commercial capital of India. "Mumbai also has the advantage of a burgeoning higher middle class and a large percentage of the affluent upper class. The city’s purchasing power and its role of trendsetter in fashion and lifestyle makes it the ideal choice for such a premium event," adds Karer.

While talking about the timing, the organisers say that some of the salient features of this market, especially for products like premium watches are:

* The size of the higher middle class and upper class economic segments.

* The steady increase in disposable income; truly a buyers’ market.

* Many foreign watch brands are already available in the country after QRs were removed. This is a continuing process with many more brands poised for entry.

* The consumer is getting savvier by the moment; be it fashion, design, technology, after sales service or pricing.

* Freedom to buy a watch whenever the consumer chooses without worrying about forex.

Looks like watch connoisseurs are in for the time of their lives!

Latest Reads
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories