MAM

International Watch Exhibition in Mumbai 18-21 September



MUMBAI: Indian consumers can get a glimpse of the latest trends in wrist watches and timepieces under a single roof. The International Watch Exhibition 2003 will be held between 18 and 21 September 2003 at Mumbai's World Trade Centre.

Watch Market Review, that claims to be India's and probably Asia's oldest horological trade magazine, will be organising the exhibition. The publishing company had organised three Swiss Watch Fairs in the early 1990s.

The International Watch Exhibition will attempt to feel the pulse of the Indian economy and understand the mindset of the Indian consumer. The organisers claim to be in advanced stage of talks with prominent Indian and MNC watch companies for enlisting their support for making the exhibition a grand success.

"This exhibition will provide industry, trade and consumers to experience first-hand an event of international standards and scale. Every aspect design, décor, ambience, presence of the who’s who in the horological industry, class of visitors, commercial negotiations makes the International Watch Exhibition 2003 a ‘must-attend’ event," says organiser and managing director of Watch Market Review Sunil Karer.

A note says that the exhibition is being held in Mumbai, which is home to 15 million people and the financial and commercial capital of India. "Mumbai also has the advantage of a burgeoning higher middle class and a large percentage of the affluent upper class. The city’s purchasing power and its role of trendsetter in fashion and lifestyle makes it the ideal choice for such a premium event," adds Karer.

While talking about the timing, the organisers say that some of the salient features of this market, especially for products like premium watches are:

* The size of the higher middle class and upper class economic segments.

* The steady increase in disposable income; truly a buyers’ market.

* Many foreign watch brands are already available in the country after QRs were removed. This is a continuing process with many more brands poised for entry.

* The consumer is getting savvier by the moment; be it fashion, design, technology, after sales service or pricing.

* Freedom to buy a watch whenever the consumer chooses without worrying about forex.

Looks like watch connoisseurs are in for the time of their lives!

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Arvind_RP.jpg?itok=SYfK9Y7F
Arvind RP is new director of marketing, communications for McDonald's west and south

Hardcastle Restaurants Pvt Ltd, a subsidiary of Westlife Development Ltd and master franchisee of McDonald’s restaurants in West and South India, has announced the appointment Arvind RP as its director-marketing and communications . He has been trusted with the responsibility of leading the overall...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Vinod_Thadani.jpg?itok=8PetcLgB
Mindshare teams trained to be media neutral: Vinod Thadani

Excited about handling the complete integrated media directive for Hindustan Unilever Ltd , after the big digital mandate win in August last year, Mindshare Fulcrum is all pumped up about serving the best possible media solutions to the brand.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/uri.jpg?itok=jl5zkjUq
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/kos.jpg?itok=9V866YG8
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/neo.jpg?itok=6DO7-wz5
NeoNiche partners DG7 for omnichannel experience

NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/collage.jpg?itok=orQHYg2K
Leo Burnett India wins creative mandate for Cholayil’s flagship brands

Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura, and Krishna Thulasi for its entire existing product portfolio and future launches.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/monk.jpg?itok=MhLORLHM
Monk Media Network unveils new brand identity on third anniversary

To mark its third anniversary, Monk Media Network - digital marketing agency, with content, social media, and video production at its core - unveiled its new logo, recently.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/ipros.jpg?itok=qnsEqNc4
iProspect India strengthens creative team with two new hires

iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/jeep.jpg?itok=PSYkWSlw
Jeep Compass bids adieu to mediocrity in new campaign

FCA has unveiled a new integrated campaign ‘This Is It’ for its flagship model, the Jeep Compass. The campaign has been conceptualised and created by Leo Burnett India. The new film positions the Jeep Compass as the ultimate SUV by capability, creature comforts, gadgets and importantly, safety.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories