Skechers sells its product through more than 30 distributors in over 100 countries and territories throughout the world - including India, Japan, China, Australia, Mexico, Panama, Saudi Arabia, Israel and South Africa.

An official release says that the Aguilera ad campaign will launch in women's, teen and pop culture magazines in October, concurrently with the European leg of her Justified and Stripped World Tour with Justin Timberlake. The campaign, which will run through December 2004, will feature Aguilera in Skechers women's lines, including Skechers Sport, Skechers Active and Somethin' Else from Skechers. For the campaign, she was shot alone and accompanied by high-profile male models wearing Skechers Collection, subtly supporting Skechers' men's offerings.

Aguilera said: "I agreed to be a part of Skechers' international marketing team because I like its image -- youthful but edgy. They have attitude and are willing to try new ideas."

Skechers' international division president Larry Remington added: "We have had great success with celebrity endorsements internationally as consumers abroad have greater adoration for celebrities and pop singers specifically. We believe signing Christina Aguilera, a beautiful and talented singer with a Top 10 hit in many international countries, is going to further increase our brand recognition in Europe, Asia, Latin America and other regions around the world."