MAM

Impact takes leading brands to Nashik Kumbh Mela

NEW DELHI: Impact Communications, which claims to be the largest mela marketing and operations agency, has given several leading brands a chance to associate with the the twin mega melas - Pushkaram Rajahmundry and Nashik Kumbh.

According to a release, the firm has roped in brands by executing mela-related communication activities in Pushkaram Rajahmundry (Andhra Pradesh). The list of companies includes names such as Colgate, Emami, Lifebuoy, New India Assurance, HP Gas, Samsung, Onida, Anchor, Godrej Consumer Care, Ayur and Amrutanjan amongst others.

Impact Communication has claims to taken up assignments of leading 10 brands in Nashik Kumbh. Both these events attract mammoth audiences and are 'once in 12-year' opportunities.

The release also says that companies like Eternit Everest, Onida (for IGO) have joined the bandwagon with leading FMCG Hindustan Lever Limited (brands such as Vim and Pepsodent), GlaxoSmithkline (Iodex), Eveready, Emami, Marico, Godrej, Anchor, Ayur and Amrutanjan at the Nashik Kumbh mela. The brand communication will target pilgrims coming to Nashik Kumbh mela who primarily visit three locations - Ramghat and Trimbakeshwar for a holy dip; and for a darshan at Tapovan (a make shift city of Akharas).

An official release informs that Impact is organising activities at all the three locations to ensure optimum reach for these clients. Audio-visual show of religious software interspersed with client's ads is being shown at strategic locations at all three places.

The brand stalls of Vim, Pepsodent, Shanti Amla, Iodex, Eveready, Emami, Anchor and Ayur have been fabricated at Tapovan and Trimbakeshwar - says the release. To generate trials, products are being sold with exciting offers; SKUs mainly meant for rural audiences are also being promoted.

Keeping in mind the objectives of each company, varied activities are being organised by the agency. For instance:

* Vim is promoting the four rupee bar and sampling product through a game Raakh Se Azadee. The consumer is asked is open a locked box (having a Vim bar inside) by choosing an Azadee key among a lot of four. Three Pepsodent kiosks are positioned as free teeth-brushing centers for the pilgrims. Pepsodent-branded kiosks are operational in early morning hours at Tapovan and Trimbakeshwar.

* Godrej Consumer care which is promoting No 1 and Cinthol brand toilet soaps have also created a "Hair Dye Saloon" to promote their recently launched Godrej herbal hair dye.

* GlaxoSmithkline, which is promoting Iodex, has incorporated the "Iodex Maleye, Kumbh Pe Chalyee" punch line in their festival related creatives. Iodex bottle shaped trolleys and tray boys are engaged to sell Iodex at major cumulating points in Nashik and Trimbakeshwar.

* Eternit Everest who are market leaders in Asbestos Cement Sheets in Maharashtra have created three public information centres, in order to strengthen the emotional association of the brand during festival. To display their roofing sheets and e-boards these counters are fabricated with Everest products. These counters are also used for merchandising exercise, free religious booklets and product fliers are distributed free from theses counters with Everest branding.

In this year long Kumbh, Impact claims to have selected peak 45 days covering all-important bathing dates for these activities. These days will attract 80 per cent of the total expected pilgrim turnover.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/kumbh.jpg?itok=Chltbhwl
World’s largest human gathering becomes platform for innovative healthcare campaigns

India is playing host to people from over 100 countries at Divya Kumbh 2019 at Prayagraj where over 15 crore people are visiting to take a dip in the holy waters of sangam.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/josp.jpg?itok=7si5YaS-
Joseph Radhik, Joshua Karthik launch 4th edition of PEP Asia Summit

Joesph Radhik and Joshua Karthik are launching the fourth edition of PEP Asia on 20 February to bring together the community of portrait, photojournalism, wedding, wildlife, architectural, landscape photographers among others in India and neighbouring countries.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/sirona.JPG?itok=7dGxe8as
Sirona’s new campaign encourages women to ‘rise up with menstrual cups’

In a bid to encourage women to move past pads and switch to comfortable, convenient, and environment-friendly menstrual cups, menstrual and intimate hygiene products brand Sirona has launched a new video campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/iyer.jpg?itok=g0PDCAey
DViO Digital wins creative, digital marketing mandate for Theobroma

Theobroma, a pan India chain of patisseries has chosen DViO Digital as its creative and digital marketing partner.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/bekc.jpg?itok=28uXTbAH
BECKFriends.com to build a global travel meets logistics business with their new partnership program

BECKFriends.com, a first-of-its-kind peer-to-peer shipping and logistics facilitator platform that integrates travel with logistics, has been recognized as a ground-breaking idea since its very beginning.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/saumitra.jpg?itok=bYm1kdXr
Camlin investing in product development, not TV ads

Be it the hilarious ad of its permanent markers that showed a dead man resuscitating back to life because of its indelible power or an emotional and sensitive ad of a little school kid sharing his colour set and sketchbook with a poor boy, Camlin India had once been in the race of most iconic ad...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/ipsos_0.jpg?itok=m1IuH7qA
Consumer Confidence slips in February: Thomson Reuters-Ipsos PCSI Study

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,has shown a downward slide in February by 0.9 percentage points.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/ek.jpg?itok=9Dhcnw2C
Praveen Kenneth launches ‘Ek Desh, Ek Hum’ platform

The founder of Law&Kenneth and former chairman Law&Kenneth | Saatchi & Saatchi, Praveen Kenneth, has launched the platform ‘Ek Desh, Ek Hum’ with a video that stresses on the ‘Stronger Together’ theme.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/svg.jpg?itok=rCOq0YnY
SVG Media partners BirdEye to launch customer experience platform in India

SVG Media, a digital marketing platform from Dentsu Aegis Network Company, has announced a strategic partnership with US-based BirdEye in India.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories