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Warner Bros to expand 'Sesame Street' in China with books

NEW YORK: Now Chinese children will be able to explore the world around them with their favourite friends from Zhima Jie, the Chinese version of Sesame Street.
 
 
 

Warner Bros. Consumer products has announced the launch of three new publishing series. The books are based on the television series that encourages children to learn to count, to read, and to respect and appreciate others. Zhima Jie, which first aired on Shanghai Television in 1998, is based on Chinese culture and social environment and helps prepare young children for success in school. The books were developed by Sesame Workshop, the non profit educational organisation and creator of Sesame Street.

The new publishing series include:

Sesame Street School Readiness (11 titles), which helps children learn the fundamental skills they need to succeed in school with such concepts as colours, numbers and telling time.

Sesame Street Thinking Child (six titles). These encourage children to learn more about being a productive member of their community.

Sesame Street Learning Environment (four titles), which invites children to explore careers as they learn what different people in a neighbourhood do every day.

Sesame Workshop's VP, GM Scott Chambers says, "Books capture the imagination of children and encourage them to explore the world outside their window. By creating relevant content featuring the familiar faces of Sesame Street, young children will be even more engaged and ultimately develop a love of learning."

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