ETC, Gilbey's join hands for music talent show contest

MUMBAI: ETC Networks channel etc and Gilbey?s Green Tea, will present the talent search, named Sur Milao Kuch Dikhao. The inter state level competition will provide a platform for talented individuals who want to make it big in the world of music. The show will allow them to showcase their talent to millions of viewers.

A press release says that this talent search was conducted across 18 cities in five states by Gilbey?s. It claims that each contest had an average entry of about two hundred aspirants. It says that the winner was selected from each state after an extensive and exhausting competition. These five state level winners went through extensive rounds of auditions followed by city level competition where they competed with other contestants and proved themselves to be the cut above the rest to enter the state level round.

The release also claims that each of the zonal winners will be put through the acid test of final selection by public. For 15 days, beginning 1 September 2003, etc will telecast capsules of the five winners all through the day.

Viewers of etc will watch these winners of the contest Sur Milao Kuch Kar Dikhao and in the end cast their vote to select the "richest and smoothest" voice of India. It is for the first time ever the national winner would be selected by the viewers of etc channel. Viewers can either send their preference through SMS on 303 or email their choice on

The channel will showcase the various winners as follows:

* Santosh Kshatriya, the winner from Maharashtra and Goa, is a commerce student who always nurtured the dream to come on a channel.

* Subhan Haider won from MP and Chattisgarh, who sings as the lead singer with Harmony Group in Raipur. He was trained in music by his father.

* Amit, an engineering student, is from Bihar and he has been winning awards at inter-university level.

* Bhanu Pratap from North is singing form 6th standard and trains in classical with three hours of Riyaaz everyday.

* Bijoy Bhatarcharjee, winner from West Bengal, is known as Abhijeet junior and dreams of meeting Abhijeet.

Latest Reads
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories