Volkswagen to sponsor intl Table Tennis Federation

SWITZERLAND: In what should prove to be a major boon to the sport of table tennis the International Table Tennis Federation (ITTF) has concluded an agreement with automobile manufacturer Volkswagen AG. This is said to be the most extensive sponsor contract in table tennis ever.

In India, table tennis action on the Asian circuit can be seen on ESPN Star Sports. Volkswagen will be the title sponsor of four pro tour events to come in Asia this year and all pro tour events in the Asia Pacific region next year.. The first event included in the agreement will be the Volkswagen Korea Open which takes place from 4-7 September 2003.

The pro tour grand finals in 2003 and 2004 will also carry the name of Volkswagen - as well as the Volkswagen World Individual Table Tennis Championships in Shanghai, China in May 2005. At the Volkswagen Pro Tour Grand Finals the winners of the Men?s and the Women?s Singles will be able to drive back home. On top of the prize money (men's singles $38.000 and women's singles $26.000 ) the winners can take home a VW Beetle Convertible.

As a part of the agreement, Volkswagen has the right to be the official car at the above mentioned ITTF events. ITTF president Adham Sharara said, "Obviously we are extremely happy with this agreement. During the last years we have tried to make changes and improvements in order to make table tennis more attractive for spectators, television - and sponsors. This agreement tells us that we are on the right track.

"We are proud to work with Volkswagen and we will do everything possible to give Volkswagen value for money. With the position of our sport in Asia, both concerning spectators and TV coverage, I feel confident that we will succeed"

Volkswagen AG will also be the title sponsor of the Volkswagen German Open and the sponsor of the German National Team. However, the main target for Volkswagen is the Asian region, especially China, and to that end the Chinese interest in table tennis is seen as the perfect weapon.

China's national television network CCTV has bought the rights to broadcast live from all pro tour events.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories