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Australian TV association creates ad campaign for digital TV

ADELAIDE: The Commercial Television Australia (CTVA), an association of TV broadcasters, has created a promotional campaign for digital television.

 

A Digital News report says that the campaign has led to an increase in customer store traffic, with an increasing number of customers asking about digital television.

The 'Digital TV - free to view' promotional television advertising campaign featured television personalities from the three major free-to-air TV networks.

According to the Digital Broadcast Australia (DBA), the interest in digital TV set-top box and integrated digital televisions sales is converting to sales, with DBA digital TV receiver suppliers reporting that total sales to the end of June 2003 had reached 93,600. The DBA has forecast sales of 150,000 units by the end of 2003.

CTVA CEO Julie Flynn has been quoted as saying that the TV commercial was phase one of a continued consumer awareness and education campaign. "There are plans to re-run the commercial over the coming months in the lead-up to Christmas and these will be supported by ongoing public relations activity and brand promotions," Flynn added.

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