| A Digital News report says that the campaign
has led to an increase in customer store traffic, with an increasing
number of customers asking about digital television.
The 'Digital TV - free to view' promotional television advertising
campaign featured television personalities from the three major
free-to-air TV networks.
According to the Digital Broadcast Australia (DBA), the interest
in digital TV set-top box and integrated digital televisions sales
is converting to sales, with DBA digital TV receiver suppliers reporting
that total sales to the end of June 2003 had reached 93,600. The
DBA has forecast sales of 150,000 units by the end of 2003.
CTVA CEO Julie Flynn has been quoted as saying that the TV commercial
was phase one of a continued consumer awareness and education campaign.
"There are plans to re-run the commercial over the coming months
in the lead-up to Christmas and these will be supported by ongoing
public relations activity and brand promotions," Flynn added.
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