The channel has roped in the likes of Sachin Tendulkar, captain Saurav Ganguly, Harbhajan Singh, Virender Sehwag and Zaheer Khan to pitch in friendly battle with Chiranjeevi, Nagarjuna, Venkatesh, Srikant and Tarun. A 50 over one dayer, the match will be telecast live on Maa as well as Jaya TV fom 9 am to 5 pm from the municipal stadium in Vizag.

The channel currently has promos running on its channel with Sachin, Chiranjeevi and the other players talking about their enthusiasm and eagerness to meet and play together.

According to the channel, with Jaya TV also getting the feed from Maa TV, viewership is likely to be enhanced, covering a large part of South India.

Maa TV had earlier this year undertaken a similar exercise with the Tollywood Trophy, a cricket match that had major screen stars participating. The event put Maa TV in the top 100 shows during the first week of February, averaging TRPS of 15+ on all TGs across all dayparts from 9 am till 12 am, claims the channel.