Maa TV to host celeb cricket match to score higher TRPs

MUMBAI: National level cricketers will take on South Indian film stars at a cricket match that will be aired live on Maa TV on 7 September.

The channel has roped in the likes of Sachin Tendulkar, captain Saurav Ganguly, Harbhajan Singh, Virender Sehwag and Zaheer Khan to pitch in friendly battle with Chiranjeevi, Nagarjuna, Venkatesh, Srikant and Tarun. A 50 over one dayer, the match will be telecast live on Maa as well as Jaya TV fom 9 am to 5 pm from the municipal stadium in Vizag.

The channel currently has promos running on its channel with Sachin, Chiranjeevi and the other players talking about their enthusiasm and eagerness to meet and play together.

According to the channel, with Jaya TV also getting the feed from Maa TV, viewership is likely to be enhanced, covering a large part of South India.

Maa TV had earlier this year undertaken a similar exercise with the Tollywood Trophy, a cricket match that had major screen stars participating. The event put Maa TV in the top 100 shows during the first week of February, averaging TRPS of 15+ on all TGs across all dayparts from 9 am till 12 am, claims the channel.

Latest Reads
Avon partners Bajaj Electricals Pinkathon 2018

Extending its support to the cause of breast cancer awareness, women’s beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 - presented by Colors. The women-only marathon aims to highlight the same issue.

MAM Marketing Brands
Sihasn launches 'We CARRY our culture in our own way' campaign

Luxury premium furniture brand Sihasn has launched its latest campaign “We carry our culture in our own way”. Through this campaign, Sihasan aims to showcase and promote Indian culture.

MAM Media and Advertising Ad Campaigns
Havas Gurgaon appoints Manas Lahiri as GM

Havas Group India has announced the appointment of Manas Lahiri as general manager of Havas Gurgaon.

MAM Media and Advertising People
Zee Business Strengthens Programming, launches campaign to take CNBC Awaaz head on

Emerged as a reigning player in the business news genre, ZEE Business has shown remarkable growth in recent times. The avg market share of the channel grew from an avg of 23% in Q4 17-18 to over 35% in Q3 18-19. The channel has been extremely aggressive in relooking at its programming as well as...

MAM Media and Advertising Ad Campaigns
iCubesWire bags digital mandate for Singer India

iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances.

MAM Media and Advertising Account
Star India invests into Zapr Media Labs

According to a report by Brand Equity, media company Star India has made investment of Rs 55 crore in media-tech start-up Zapr Media Labs.

MAM Marketing MAM
Dentsu Webchutney with UN Women launch #DrawALine campaign

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine.

MAM Media and Advertising Digital Agencies
Langoor partners The Younion

Langoor, a full-service digital-first agency, and marketing company The Younion have announced a strategic partnership to help blue chip brands consolidate and strengthen their positions in India.

MAM Media and Advertising Digital Agencies
BharatMatrimony launches 'Find Your Equal' campaign

Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories