B4U Music, Go 92.5 FM radio support I-Rock 2003

MUMBAI: The eighteenth edition of the annual Independence Rock Show (I-Rock) held in Mumbai's Rang Bhavan auditorium has found continued support from B4U Music channel and Midday's Go 92.5 FM radio station. The TV channel and the radio station are the official partners for the second year in a row.

A record crowd of 5,000 plus people attended the first day of the Independence Day Rock Show on 15 August 2003. B4U Music covered the entire event and will be airing special capsules in the near future. Other news channels such as NDTV had also sent their crews to cover the annual event that coincides with the St Xavier's College annual fest Malhar - held next door at the college premises adjacent to Rang Bhavan.

Power Productions CEO Farhad Wadia, who has been involved with the I-Rock event since the beginning, says that the promotions conducted by B4U Music and Midday's Go 92.5 FM played in an important role in the "never witnessed before" turnout.

Wadia has also roped in advertisers such as Shaw Wallace, Pepsi, Pepe jeans in addition to rock music magazine RSJ (Rock Street Journal). "In fact, Shaw Wallace is using I-Rock XVIII as the launch platform for its new vodka mix drink (the drink is similar to Bacardi Shots) Veba. Several Indian rock bands participated in the Veba I-Rock contest," adds Wadia who urged the assembled youth to go out and grab their Veba bottles.

Incidentally, Mumbai-based band Sceptre won top honours at the Veba I-Rock contest held on 15 August. The other bands that performed as part of the contest included names such as Stigmata, Sledge Hammer, Kryptos and Bhoomi.

Pepe did a product placement using another rock band Brahmaa whose band members wore Pepe jeans while performing on stage. The band members also used the I-Rock platform to relaunch their second album.

A giant screen flashed ads of the sponsors at regular intervals - Pepsi's Bollywood stars Saif Ali Khan-Fardeen Khan - Kareena Kapoor-Preity Zinta's Pepsi ke liye hum besharam hain series of ads; Pepe's international "Next Generation" ad, Veba's "virtual reality" series and B4U Music's "Jimi Hendrix" promos.

One hopes that the popularity of the event will inspire channels such as MTV and Channel [V] to extend more support to the Indian rock bands.


Latest Reads
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories