B4U Music, Go 92.5 FM radio support I-Rock 2003

MUMBAI: The eighteenth edition of the annual Independence Rock Show (I-Rock) held in Mumbai's Rang Bhavan auditorium has found continued support from B4U Music channel and Midday's Go 92.5 FM radio station. The TV channel and the radio station are the official partners for the second year in a row.

A record crowd of 5,000 plus people attended the first day of the Independence Day Rock Show on 15 August 2003. B4U Music covered the entire event and will be airing special capsules in the near future. Other news channels such as NDTV had also sent their crews to cover the annual event that coincides with the St Xavier's College annual fest Malhar - held next door at the college premises adjacent to Rang Bhavan.

Power Productions CEO Farhad Wadia, who has been involved with the I-Rock event since the beginning, says that the promotions conducted by B4U Music and Midday's Go 92.5 FM played in an important role in the "never witnessed before" turnout.

Wadia has also roped in advertisers such as Shaw Wallace, Pepsi, Pepe jeans in addition to rock music magazine RSJ (Rock Street Journal). "In fact, Shaw Wallace is using I-Rock XVIII as the launch platform for its new vodka mix drink (the drink is similar to Bacardi Shots) Veba. Several Indian rock bands participated in the Veba I-Rock contest," adds Wadia who urged the assembled youth to go out and grab their Veba bottles.

Incidentally, Mumbai-based band Sceptre won top honours at the Veba I-Rock contest held on 15 August. The other bands that performed as part of the contest included names such as Stigmata, Sledge Hammer, Kryptos and Bhoomi.

Pepe did a product placement using another rock band Brahmaa whose band members wore Pepe jeans while performing on stage. The band members also used the I-Rock platform to relaunch their second album.

A giant screen flashed ads of the sponsors at regular intervals - Pepsi's Bollywood stars Saif Ali Khan-Fardeen Khan - Kareena Kapoor-Preity Zinta's Pepsi ke liye hum besharam hain series of ads; Pepe's international "Next Generation" ad, Veba's "virtual reality" series and B4U Music's "Jimi Hendrix" promos.

One hopes that the popularity of the event will inspire channels such as MTV and Channel [V] to extend more support to the Indian rock bands.

Latest Reads
MakeMyTrip unveils campaign to boost online hotel booking

MUMBAI: MakeMyTrip Ltd has launched its new ad campaign with brand ambassadors, Ranveer Singh and Alia Bhatt, ahead of the travel industry’s busiest summer travel season. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip – be it...

MAM Media and Advertising Ad Campaigns
Adidas extends contract with Rohit Sharma

Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma.

MAM Media and Advertising People
Duroflex Mattresses talks about importance of sleep this exam season

This exam season, Duroflex Mattresses is urging parents to pay more attention to the sleep habits of their children who are preparing for exams.

MAM Media and Advertising Ad Campaigns
Publicis Sapient named leader among global digital business transformation accelerators

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced that it has been named a Leader in The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019.

MAM Media and Advertising Digital Agencies
Swiggy, Hotstar bowl cricket lovers over

As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again.

MAM Marketing Brands
Revv tells potential car owners to “Keep it Open”

The youth of today enjoy the flexibility that comes when they don’t commit to one choice and play between multiple options.

MAM Media and Advertising Ad Campaigns
Beardo to groom Kings XI Punjab

Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL.

MAM Marketing Brands
Burger King strengthens partnership with Mumbai Indians

Burger King India has announced its association with the upcoming T20 League cricketing carnival, in an exclusive category partnership with Mumbai Indians for the second year in a row.

MAM Media and Advertising Sponsorship
Finest Belgian Chocolate Brand, Callebaut® announces the second edition of their Pan-India competition - Callebaut® Patissier of the Year

Extending its legacy in India, the finest Belgian chocolate brand Callebaut® has announced its search for India’s Callebaut® Patissier of the Year (CPY).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories