B4U Music, Go 92.5 FM radio support I-Rock 2003

MUMBAI: The eighteenth edition of the annual Independence Rock Show (I-Rock) held in Mumbai's Rang Bhavan auditorium has found continued support from B4U Music channel and Midday's Go 92.5 FM radio station. The TV channel and the radio station are the official partners for the second year in a row.

A record crowd of 5,000 plus people attended the first day of the Independence Day Rock Show on 15 August 2003. B4U Music covered the entire event and will be airing special capsules in the near future. Other news channels such as NDTV had also sent their crews to cover the annual event that coincides with the St Xavier's College annual fest Malhar - held next door at the college premises adjacent to Rang Bhavan.

Power Productions CEO Farhad Wadia, who has been involved with the I-Rock event since the beginning, says that the promotions conducted by B4U Music and Midday's Go 92.5 FM played in an important role in the "never witnessed before" turnout.

Wadia has also roped in advertisers such as Shaw Wallace, Pepsi, Pepe jeans in addition to rock music magazine RSJ (Rock Street Journal). "In fact, Shaw Wallace is using I-Rock XVIII as the launch platform for its new vodka mix drink (the drink is similar to Bacardi Shots) Veba. Several Indian rock bands participated in the Veba I-Rock contest," adds Wadia who urged the assembled youth to go out and grab their Veba bottles.

Incidentally, Mumbai-based band Sceptre won top honours at the Veba I-Rock contest held on 15 August. The other bands that performed as part of the contest included names such as Stigmata, Sledge Hammer, Kryptos and Bhoomi.

Pepe did a product placement using another rock band Brahmaa whose band members wore Pepe jeans while performing on stage. The band members also used the I-Rock platform to relaunch their second album.

A giant screen flashed ads of the sponsors at regular intervals - Pepsi's Bollywood stars Saif Ali Khan-Fardeen Khan - Kareena Kapoor-Preity Zinta's Pepsi ke liye hum besharam hain series of ads; Pepe's international "Next Generation" ad, Veba's "virtual reality" series and B4U Music's "Jimi Hendrix" promos.

One hopes that the popularity of the event will inspire channels such as MTV and Channel [V] to extend more support to the Indian rock bands.

Latest Reads
Kumar Deb Sinha joins The StoryLab as country head

MUMBAI: The StoryLab, the specialist content agency from Dentsu Aegis Network, has roped in Kumar Deb Sinha as the new country head for its India operations.

MAM Media and Advertising People
MediaCom wins media mandate for Vivo India

MUMBAI: Handset maker Vivo has awarded its media duties to GroupM’s media agency MediaCom. The account is estimated to be worth Rs 400 crore.

MAM Media and Advertising Account
SBI Life appoints Mullen Lintas & Mindshare

MUMBAI: SBI Life in its effort to establish a deeper connect with its consumers has appointed Mullen Lintas as its creative agency and Mindshare as the media agency, following a closely contested multi agency pitch.

MAM Media and Advertising Account
Flipkart to exclusively launch Maggi special masala noodles

Nestlé India has announced that it will partner with Flipkart to launch MAGGI Special Masala Noodles, that epitomises the flavours of India and brings with it the goodness of 20 finely ground and whole spices, roasted to perfection.

MAM Marketing MAM
Indians happy with Quality of Healthcarebut have concerns with Healthcare Systems and Diseases: Ipsos Study

55% Indians feel they have access to quality healthcare, 31% rate it neither good nor poor, while 15% rate it as poor. Interestingly, India is placed at the 11th spot in assessment of the quality of healthcare among the 28 countries covered in an Ipsos Global Advisor survey of more than 23,000...

MAM Marketing MAM
MP Birla Cement celebrated Independence Day with a flag without colours

Every year, at the stroke of the midnight preceding 15 August, India wakes up to pay a tribute to freedom. The nation celebrates Independence Day. The tricolour narrates a story of change and centuries of struggle. Together, the bands of saffron, white and green sing an ode to self sacrifice,...

MAM Media and Advertising Ad Campaigns
Coca-Cola restructures its leadership positions

Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA).

MAM Media and Advertising People
Dentsu One uses a cat to endorse new Honda Jazz

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade.

MAM Marketing MAM
Menaka Menon joins Leo Burnett Orchard as EVP & branch head for Bengaluru

Leo Burnett Orchard, The Leo Group’s full service integrated agency, has strengthened its senior management.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories