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Rajasthan Tourism, which had conducted a multi-agency pitch, has
chosen O&M as one of its two empanelled agencies for its communication
requirements. The mandate also includes branding exercise besides
working on advertising. According to sources, the other empanelled
agency in the picture is Percept Advertising.
O&M executive director, north India, Vibha Desai, said, “I think
our understanding of Rajasthan as a market went in our favour. Also
we had an unfair advantage as an agency because Piyush (Pandey)
is from Jaipur. His understanding of Rajasthan as a state also helped
us in getting empanelled.”
The details of the new campaign are yet to be worked out. The
Rajasthan Tourism Board is currently working on its logo and design.
“We were recently empanelled for the Chhattisgarh tourism account.
So recent past has been good for us,” said Desai.
Besides these two new accounts, O&M already has had a profitable
season in terms of awards as the agency’s Delhi office has won the
Gold at Cannes for its Business World direct marketing campaign
and Human Organ Procurement and Education Trust campaign will feature
in Communication Arts magazine design annual in November this year.
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