|While speaking to indiantelevision.com, Hungama CEO
Neeraj Roy says: "The Nokia deal will set the tone for the future.
We are currently offering media business services to over five million
surfers and registered members. Broadly speaking, nearly 300 brands
across 18 industry categories are using our sites for 'digital experiential
marketing' services." In addition, Roy also offers online/offline
events, entertainment marketing and gaming.
Through the popular websites - namely Hungama and the Bollywood
site India FM, Roy and his team also offer several services to marketers
and ad agencies. The list includes official movie website design;
movie marketing; corporate associations; In-film placements; Internet
promotions; ground promotions and road shows; multimedia CD Roms;
publicity designs and creatives; media buying; game development;
movie titling; animation; commercials and promos; mobile marketing;
merchandise; distribution; Bollywood auctions amongst others.
Roy claims that he is working closely with Yashraj Films, Varma
Corporation, Ramesh Sippy and Rajshri Films amongst other big banners.
"Internationally compiled research says 68 per cent of people
don't watch movies unless they have seen the trailors; 85 per cent
of people watch film promos and trailors online. In fact, for Rajshri
productions, we came up with India's first film gaming CD for the
Hrithik-Kareena-Abhishek starrer Main Prem Ki Deewani Hoon,"
Roy claims to be a pioneer in film placement and has done a deal
with Western Union Money Transfer for Ramesh Sippy's forthcoming
film starring Abhishek Bachchan and Aishwarya Rai - Kuch Na Kaho.
In addition to the services, Hungama and IndiaFM also get regular
ads in the form of banners and other sponsorships.