MAM

Euro RSCG expands Euro RSCG Wnek Gosper Partners

NEW YORK: Integrated marketing communications agency Euro RSCG Worldwide has announced that Euro RSCG Wnek Gosper will merge with Partners BDDH. The combined agency Euro RSCG Wnek Gosper Partners, will serve as the advertising unit of Euro RSCG Partners, which was formed earlier this year by Euro RSCG Worldwide's Power of One strategy. This brought together a single executive management team integrated under one financial reporting structure.

Euro RSCG Wnek Gosper is the UK agency of Euro RSCG Worldwide, and part of the Havas group. Its clients include Peugeot, Argos, and Cadbury, and the agency has recently won the Vision Express & Cap Gemini accounts. Partners BDDH is also part of the Havas group previously had been in the Arnold Worldwide network. The agency has clients like Citroen, BMI & Evening Standard. They recently added McDonald's, Travelodge, and Anti-Smoking.

Partners BDDH's chief executive Nigel Long will become Euro RSCG Wnek Gosper Partners chief executive. Euro RSCG's Adam Leigh and Partners BDDH's Simon Toaldo will become the agency's joint MDs. Euro RSCG Worldwide chairman and CEO, Havas president and COO Bob Schmetterer said,"This merger applies Euro RSCG's Power of One strategy on a new and exciting level. It shows true integration between both the Havas and Euro RSCG organisations, bringing together two of the UK's strongest agencies with a complementary fit of people, skills, and clients."

The merger correlates with Havas' strategic reorganisation announced last month, where the organisation shared its plans to drive revenue growth and significantly improve profitability. The group is actively pursuing integration by applying Euro RSCG Worldwide's Power of One strategy, which was launched in the US in May 2002 after a year of preparation and research. Since then it has been introduced in France, Spain, the UK, the Netherlands, and in Euro RSCG's healthcare markets.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/colgate.jpg?itok=QhpwSg7t
Colgate remains India’s #1 Most Trusted Oral Care brand, for the 8th consecutive year, in Nielsen’s consumer survey

Colgate-Palmolive (India) Limited, the market leader in Oral Care, has been ranked as the Most Trusted Brand in the Oral Care category for the 8th year in a row, as per the India’s Most Trusted Brands Survey 2018, conducted by Nielsen and commissioned by Economic Times - Brand Equity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/gautam.jpg?itok=pBe99O6Y
Gautam Gambhir & Funngage.com give warm send-off to 15 cricketers for Perth, Australia

Padma Shri Gautam Gambhir and Funngage.com gave a warm send-off to 15 of the 33 talented aspiring cricketers who have qualified for the 5-year cricket scholarship and are selected to go to Guildford Grammar School, Perth, Australia for 21 days of overseas training.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/shoes_0.jpg?itok=Dr5CxSPZ
Finally, style and comfort rolled into one: take your pick from Bata's new 9 to 9 collection

Bata has come a long way since its inception. From being the ‘most comfortable’ footwear brand, it's now giving people the best of both worlds in terms of style and comfort.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/hotstar.jpg?itok=A0Ck3Ovw
Hotstar releases new TVC for VIVO IPL 2019 campaign ‘#KoiYaarNahiFar’

Hotstar has released an entertaining new TVC for its VIVO IPL 2019 campaign, ‘#KoiYaarNahiFar’, conceptualised and created by the DDB Mudra Group.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/digital.jpg?itok=kIHbaqaQ
Digital storytellers and content creators Amritpal Bindra, Anand Tiwari and Nikhil Taneja lauch ‘Yuvaa’

Amritpal Bindra, Anand Tiwari and Nikhil Taneja, the producers and content creators behind shows on the digital space – Bang Baaja Baaraat (40 million+ views), Sex Chat with Pappu and Papa (55 million+ views), Girl in the City (50 million+ views), Chukiyagiri (30 million+ views) and the first...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/unilever.jpg?itok=GJPHA0HZ
Unilever elevates Nitin Paranjpe as COO and Sanjiv Mehta as president, South Asia

Unilever recently promoted its president for foods and refreshment Nitin Paranjpe to the post of chief operating officer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/dairy.jpg?itok=dMGNtQaq
Mondelez India brings Minions cheer to Cadbury Dairy Milk Lickables and Gems Surprise

Mondelez India has rolled out Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise in association with the Despicable Me Franchise.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/rsh.jpg?itok=vptZe0i1
RSH Global assigns media mandate to Initiative

RSH Global, which owns Joy Personal Care and X-Men, has announced the appointment of Initiative—from the house of IPG Mediabrands, as its media agency of record.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/times-network.jpg?itok=YGxtgzQJ
Times Network hosts the 5th edition of Digital India Summit 2019

TIMES NETWORK, India’s leading broadcast network, hosted the 5th edition of its landmark event, ‘Digital India Summit 2019’ today.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories