MAM

Midday Outdoors acquires rights of mobile van ads in Mumbai

MUMBAI: Midday Outdoors has acquired the rights of mobile van advertising in Mumbai city from Emcon and has become the dominant player in this particular stream of business.
 
 
 

While speaking to indiantelevision.com, Midday Outdoors western region head Joseph Ramsey also points out that there has been a growth in the outdoor advertising market. "We have bagged major telecom clients such Reliance and Tata Indicom. In fact, the WLL mobile companies are using outdoors in a major way in their effort to lure consumers with their new schemes and offers. TV channels have increased their spend on outdoors include Zee TV, Sahara TV and Sony TV."

Recently, Zee TV has taken up several hoardings (including suburban railway stations) in Mumbai for its new show Awaaz; Sahara hoardings for Karishma - The Miracles of Destiny have been dotting the city's landscape since May; Sony has also been using outdoor advertising for Naam Gum Jayegaamongst others.

However, Ramsey says that the latest development in the outdoor advertising scene in Mumbai - namely gantries that have come up - has run into rough weather. Consumer activist Anita Pandole, who has been spearheading the movement for removal of hoardings (wherein trees have been cut for hampering visibility of hoarding and others that come under the CRZ category) has actively taken up the case of the gantries. The efforts of Pandole has resulted in a stay order from the high court as far as gantries are concerned.

Joseph also adds that a new innovation in bus shelters that has come up recently is a neon bus shelter mounted at Peddar Road in south Mumbai.

Midday Outdoors claims to have become one of the leading outdoor player and control over 33,000 sites spanning well over a million square feet in Mumbai. The outdoor business currently controls some of the largest and most prestigious tender contracts in outdoor signage through existing contracts with BEST (Brihanmumbai Electric Supply & Transport) and MSRDC (Maharashtra State Road Development Corporation).

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/Untitled-1.jpg?itok=oDiO2ebf
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ipsos.jpg?itok=6jYANKvt
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ooyala.jpg?itok=6PiPuYqv
OOYALA JOINS SRT ALLIANCE

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/pro.jpg?itok=rosHl_Ad
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/isobar.jpg?itok=f-1TWl1m
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/sbi.jpg?itok=9bzsYWvl
SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/OTIS.jpg?itok=4zZqxqMr
Otis India Elevates World’s Tallest Statue - Statue of Unity

Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aegon.jpg?itok=QUh4cWT0
Aegon Life’s new campaign takes tension away from life

Aegon Life, India’s leading digital life insurance company, launches their #NoTension campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/maxiss.jpg?itok=ypQyA066
Maxxis Tyres launches campaign #TyohaarKaHumsafar

Maxxis Tyres, a sub-company of Maxxis Group, a growing tyre companies, released its latest digital campaign to capture the mood of this festive season.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories