MAM

Levi's ad draws ire of US Safety Coalition

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/09/24/lid.jpg?itok=nmg7kF_K

WASHINGTON: The latest train television commercial by jeans manufacturer Levis has come under a cloud. US' Operation Lifesaver (OL) which is a non-profit rail safety group, and its partners from the highway and rail safety communities have urged Levi Strauss to pull its latest television ad, Horsebecause the commercial encourages risky behaviour around trains.

The ad features a model on a dark horse coming out of a railroad tunnel. Stopping her steed in the middle of the tracks as a train rapidly approaches, she rides directly into the path of a train. Miraculously, the model manages to fly over a multi-car train without a scratch.

This is not the first time that a Levis ad has provoked controversy. Four years ago, Levi produced Trainthat enticed young people to create their own cutoffs on the tracks. Operation Lifesaver President Gerri Hall said, "I don't want to believe that Levi Strauss would intentionally produce an ad that would influence youth to put themselves in harm's way. However, this is exactly what this ad does. It trivialises the dangerous, illegal and all-too-often tragic activity of playing on railroad tracks."

In a letter addressed to Levis, OL has cited US government figures showing more than 5,000 pedestrians have been killed since 1990 while trespassing on railroad tracks and property. Modern trains are quieter than in the past and they cannot stop quickly to swerve to avoid someone on the tracks.

Four years ago, Levis bowed down to protests and developed an edited version of the Trains ad. The US Federal Trade Commission insisted that Levi's edit the portion that demonstrated how to make shorts out of jeans. Their concern was that teens and pre-teens would get on the tracks to mimic the ad.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/oppo.jpg?itok=PtmoMH6y
Oppo & Times ask -- What’s your Fresh Factor?

The Times of India in collaboration with Oppo brings the 10th edition of the most coveted personality and talent hunt across colleges in India, Oppo Times Fresh Face 2017. The property has been a calendar event among collegians since its inception as it brings together students, from different...

MAM Marketing Above The Line
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/salim.jpg?itok=VmeBBLRZ
Grey's 4-week Salim show TV campaign launched

92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/guru_0.jpg?itok=YNcxuh-t
Sony Yay! partners with India Kids Fashion Week

Sony Yay!, the newest offering from Sony Pictures Networks India, has partnered with the latest edition of the India Kids Fashion Week as the official kids channel partner.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Nipun%20Sharma.jpg?itok=Dt1dw43N
Vodafone launches global design store

MUMBAI: Vodafone has launched a global design store in Kanpur. It is a one-stop-shop with exclusive service counters on 4G, M-Pesa, Vodafone Red & Self Service Kiosk. It provides live and engaging experience of Vodafone’s wide variety of products & services.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Pinkathon_0.jpg?itok=TdvwmdWq
Colors partners Bajaj for United Sisters' Pinkathon promoted by Maximus Mice

MUMBAI: Colors presents Pinkathon - Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Delhi for the Fifth edition on Sunday, 17 September at Jawaharlal Nehru Stadium, Delhi.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Karan_Kumar_Gupta-Neena_Dasgupta.jpg?itok=ehA7MttT
Zirca launches integrated native ad mgmt platform ContentdB

MUMBAI: Zirca Digital Solutions has announced the launch of Asia’s first native advertising management platform, ContentdB. The platform is designed to help manage content campaigns across multiple discovery, social, search networks and publishers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/TanmayMohanty.jpg?itok=rsxw4fNT
Publicis co Zenith wins Lactalis' media duties

MUMBAI: As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26 countries, which includes India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/NGO_4.jpg?itok=hkFSSMK7
Impact Guru offers free limited fundraising for NGOs

MUMBAI: Crowdfunding platform ImpactGuru.com is celebrating its third anniversary with the Impact Month Challenge for NGOs. This campaign will help the nonprofit community by offering their platform and services without applying their fees, thanks to the generosity of an anonymous donor who has...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/Sarfaraz_Khimani.jpg?itok=0pbk5joW
Starcom co Performics.Convonix wins PharmEasy paid media mandate

MUMBAI: Performics.Convonix, part of Starcom India, in a significant development, has won the digital duties of pharma aggregator PharmEasy as part of a multi-agency pitch. The mandate involves all of paid media.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories