IBM Linux ad to preview during LinuxWorld

SAN FRANCISCO: Computer major IBM will provide a preview of its new Linux ad at a forum where thousands of customers, developers and vendors converge for the LinuxWorld event.

A medianet release says that the new IBM advertisement will air on television in early September. The ad, which was developed by Ogilvy & Mather Inc., features a young boy being observed by scientists as he is educated by icons or experts from particular fields. The boy is a metaphor for Linux; and the educators are a metaphor for the many experts who have contributed to making Linux the fastest growing server operating system in the industry and the world's most popular open source software.

The educators are a mixture of well known celebrities and actors posing as professionals from various fields. They represent a broad range of skills that help to further educate the child including a poet, a Latin scholar, a soccer player, an architect, a plumber, a musician, a pilot, a corporate officer, an astronomer, and an anthropologist. World famous boxer Mohammad Ali is also a part of the guest list.

"We know that Linux is a breakthrough technology, not only because it is based on open standards, but because it is built by a community of technologists who include some of the world''s most talented programmers," said IBM senior V-P of marketing Abby Kohnstamm. "This advertisement is intended to highlight IBM''s steadfast commitment to Linux as representing the best in industry collaboration and innovation."

The advertisement is aimed at a broad audience, both business and IT. Its intent is to highlight IBM''s support of open standards and to fuel the growing momentum behind Linux.

Latest Reads appoints dentsu X for media duties

dentsu X, the global network brand from Dentsu Aegis Network, has bagged the media duties of, following a multi-agency pitch.

MAM Media and Advertising Account
Albert Almeida appointed COO of BookMyShow non-movies

Albert Almeida has been appointed as COO non-movies of BookMyShow (BMS). The new role has been carved out at a time when BMS is taking the lead in building and nurturing an ecosystem for theatre, sports, music concerts and other live experiences and events thereby giving its existing loyal movie...

MAM Media and Advertising People
Livpure hands over digital mandate to iProspect

Digital agency, iProspect India, from the house of Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure.

MAM Media and Advertising Account
Navin Khemka to take over MediaCom South Asia as CEO

MUMBAI: Media agency MediaCom has appointed Navin Khemka as CEO of its South Asia operations effective 16 July 2018. Khemka takes on the role from Debraj Tripathy who will be leaving the organisation to explore new opportunities outside the group. He will be based in Delhi and report to the...

MAM Media and Advertising People
Goodknight Cool Gel targets semi-urban, rural consumers

MUMBAI: Goodknight has come up with a new commercial for its recently launched product, Goodknight Cool Gel. The TVC conceptualised by J Walter Thompson (JWT) India showcases a typical summer night in a small town in Northern India, where people prefer sleeping on roof tops to keep the heat at bay...

MAM Media and Advertising Ad Campaigns
Orcomm Advertising wins digital duties for Snapdeal

MUMBAI: Orcomm Advertising, an Indore headquartered creative agency, has bagged the digital duties for e-commerce marketplace Snapdeal following a multi-agency pitch.

MAM Media and Advertising Account
Casio India brings in Jacqueline Fernandez as brand ambassador

MUMBAI: Renowned Japanese electronics company Casio India has roped in Bollywood actor Jacqueline Fernandez on board as the brand ambassador for its women’s range of wrist watches, namely, Sheen, Baby-G and Enticer.

MAM Media and Advertising People
NITI Aayog signs Sushant Singh Rajput as brand ambassador

NEW DELHI: TV actor-turned-Bollywood star and entrepreneur Sushant Singh Rajput has been signed on by India’s NITI Aayog as brand ambassador and collaborator for Women Entrepreneurship Platform (WEP). Star of cricketer MS Dhoni biopic, Rajput, who began his acting career in television serials,...

MAM Media and Advertising People
Video content will be the game changer in 2019: Shrenik Gandhi, White Rivers Media

MUMBAI: A young professional just graduated from an MBA college would be thrilled to join a reputed company like Future Group. But Shrenik Gandhi’s entrepreneur blood wouldn’t allow him to work under someone else. Within a year, he quit and started his own digital marketing agency White Rivers...

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories