| A ZdNet news report has quoted
Google product management director Susan Wojcicki as saying: "Small
sites have a lot of content pages and didn't have a way to reach advertisers.
Six weeks ago, we told publishers they can sign up online for AdSense,
a programme for publishers or Web sites to serve targeted ads on content
pages. It's aggressive and generous to the publishers."
Google, that claims to have 100,000 advertisers, started advertising
with simple text links placed atop its search results, along the
lines of competitor Overture, now owned by Yahoo. That model proved
so successful that the company in February launched AdSense, by
way of which it let affiliates -- including its own acquisitions,
like Blogger.com -- host text ads on pages that the search engine's
algorithms deemed relevant to the ads.
The June version simplified that system to a self-service model,
opening it up to smaller sites. The company launched new features
for those who sign up for AdSense online, including preset colour
palettes to coordinate colours for the Web sites and the ads, automatic
user feedback mechanisms, and reporting tools that tell participants
their click-through rates and how much money they've made at any
given time.
Webmasters who want to become AdSense partners can apply online.
Google promises to process the application within 24 hours, after
which it provides a passage of code to be pasted into the Web page.
Google examines the page to determine relevant ads for it, and the
Webmaster shares in any revenue the ad generates.
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