MAM

Srikanth Raman joins Starcom as media director

MUMBAI: It has been a brief tenure to say the least for Srikant Raman at Triton Communications. Raman joins Starcom Worldwide's Mumbai office tomorrow as media director.

Raman, who was with Triton for barely two months as media director, was one among quite a few departures from Carat after CEO Meenakshi Madhvani left the company.

One of the key accounts that Raman is expected to look after at Starcom is that of the public sector giant Indian Oil Corporation (IOC). It was in June that Leo Burnett India bagged the integrated "full service" advertising account of IOC. Leo Burnett handles the creative and client servicing functions whereas Starcom manages the centralised media planning and buying. Raman has some experience of working with IOC as it was an account he looked after when he was at Mudra.

Talking about the move Raman says: "Triton is a great place but the short stint is unfortunate. I suppose the timing was slightly wrong and other factors such as Starcom bagging the account of Indian Oil Corporation were responsible for my decision to shift. I am looking forward to joining Starcom as the media agency is doing some great things. Working with the young and dynamic team at Starcom is bound to be a great experience."

So the hirings at Starcom continue, with more announcements expected.

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